The Account Manager will be responsible for managing advertising campaign performance for Client partner advertisers. This role focuses on optimizing advertising campaigns across Client’s advertising products to drive measurable business outcomes. The position requires a consultative approach to help advertisers maximize their advertising investment through data-driven recommendations and proactive campaign management.
Primary Responsibilities
Campaign Management & Optimization
- Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met
- Analyse campaign metrics including ROAS, CTR, conversion rates, and other KPIs
- Implement bid adjustments, budget modifications, and targeting refinements based on performance data
- Identify underperforming campaigns and develop action plans for improvement
- Proactively recommend campaign strategies to improve advertiser outcomes
Data Analysis & Reporting
- Utilize Client Ads reporting tools to extract insights and identify opportunities
- Create performance reports and presentations
- Track and report on key performance indicators and campaign metrics
- Map advertising performance to revenue outcomes
- Leverage data to inform strategic recommendations
Cross-Functional Collaboration
- Partner with Ad Success Teams, Sales, Seller/Vendor teams, and product teams
- Coordinate with internal stakeholders to resolve issues and enable solutions
- Collaborate on the development and execution of advertising plans
- Escalate technical or product-related blockers to appropriate teams
Sales & Revenue Management
- Identify opportunities for revenue growth within existing partner accounts
- Utilize Salesforce CRM to track opportunities, activities, and pipeline
- Maintain accurate pipeline management
Performance Standards
- Activity Metrics: Meet daily/weekly call volume and opportunity creation targets
- Budget Attainment Targets: Achieve or exceed quarterly and annual Budget Attainment
- Response Time: Respond to partner inquiries within agreed SLA timeframes
- Quality Standards: Adhere to Client’s Standard Operating Procedures (SOPs) for campaign management
- QA methodology and ownership will be jointly agreed
- Defect taxonomy and thresholds will be documented
- Vendors may raise disputes within defined timelines
- Root cause attribution will consider tool, data, and upstream dependencies
Process Adherence
- Follow established workflows for campaign setup, optimization, and reporting
- Maintain accurate and timely documentation in Salesforce and other systems
- Complete all required training and certification programs
- Participate in quality audits and implement feedback
- Adhere to Client ‘s data security and privacy policies
Continuous Improvement
- Stay current on Client Ads product updates and industry trends
- Participate in knowledge-sharing sessions and team meetings
- Provide feedback on process improvements and tool enhancements
- Contribute to best practice documentation
- Demonstrate Client’s Leadership Principles in daily work
Key Performance Indicators (KPIs)
- Budget Attainment at Account and Ad Product Level
- Number of active managed campaigns
- Campaign optimization completion rate
- Partner satisfaction scores
- Activity metrics (calls, emails, optimizations completed)
Required Experience & Skillset
- Experience in e-commerce or online advertising
- Proven work experience of 4-6 years in sales / marketing efforts
- Prior experience of managing global clients along with owning up their individual performance goals
- Understanding of digital advertising concepts, metrics, and best practices
- Superior verbal and written communication skills as demonstrated by experience
- Advanced computer literacy especially in Microsoft Office applications – Excel, Word and PowerPoint
- Sound judgment and flexibility in balancing program requirements, tight deadlines
- Desire to work in a fast-paced, challenging and ambiguous environment
- Ability to learn and adapt to new tools quickly
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About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
