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Salesforce Marketing Cloud – Architect

47448

Responsibilities

  • Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.

  • Understanding of data sharing and visibility considerations and how these play into platform architecture.

  • Manage Technical delivery of custom development, integrations, and data migration elements of a SFMC implementation.

  • Provide oversight and governance of SFMC project.

  • Translate business requirements into well-architected solutions that best leverage the SFMC platform.

  • Lead technical design sessions and document technical solutions aligned with client business objectives.

  • Drive platform performance, scalability, and innovation

  • Designing and Solutioning with high-performance, reusable, and reliable approach adhering to best practices.

Qualifications and Skills

  • Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc (both implementation and deployment).

  • Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

  • Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

  • Understanding of Email regulatory compliance, and deliverability elements.

  • Sound knowledge of marketing domain processes.

  • Be able to clearly communicate the benefits of an integrated ecosystem of capabilities.

  • Agile methodologies

  • Scripting knowledge of AMPscript, SSJS, SQL, HTML

  • At least one SFMC Certification

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关于高知特 (Cognizant)
高知特(Cognizant)(纳斯达克代码:CTSH)作为一家AI Builder和相关技术服务提供商,致力于通过打造全栈AI解决方案,帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长,将企业独特的业务场景融入科技系统,赋能组织释放人才潜能,推动切实成果,并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情,敬请访问 cognizant.ai 或关注@cognizant。

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