SME-Digital Marketing
Role Overview:
The Vendor Account Manager will be responsible for managing advertising campaign performance for our partner advertisers. This role focuses on optimizing advertising campaigns across Our client’s advertising products to drive measurable business outcomes. The position requires a consultative approach to help advertisers maximize their advertising investment through data-driven recommendations and proactive campaign management.
Key Focus Areas:
· Campaign performance optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and other Our client’s Ads products
· Partner relationship management and consultation
· Revenue retention and growth for existing advertising partners
· Cross-functional collaboration with internal Our client’s teams
Primary Responsibilities
Campaign Management & Optimization
· Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met
· Analyse campaign metrics including ROAS, CTR, conversion rates, and other KPIs
Data Analysis & Reporting
· Utilize Our client’s Ads reporting tools to extract insights and identify opportunities
· Create performance reports and presentations
Cross-Functional Collaboration
· Partner with Ad Success Teams, Sales, Seller/Vendor teams, and product teams
· Coordinate with internal stakeholders to resolve issues and enable solutions
Sales & Revenue Management
· Identify opportunities for revenue growth within existing partner accounts
· Utilize Salesforce CRM to track opportunities, activities, and pipeline
Required Experience & Skillset
· Experience in e-commerce or online advertising
· Bachelor’s or Post graduate Degree (MBA) degree
· Proven work experience of 4-6 years in sales / marketing efforts
· Prior experience of managing global clients along with owning up their individual performance goals
· Understanding of digital advertising concepts, metrics, and best practices
· Superior verbal and written communication skills as demonstrated by experience
· Advanced computer literacy especially in Microsoft Office applications – Excel, Word and PowerPoint
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About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
