AIA - Artificial Intelligence & Analytics
Job Summary
Serve as a senior service line specialist focused on sales service and marketing transformation using deep domain expertise to shape complex digital solutions for global clients in a hybrid work model driving revenue growth customer experience excellence and sustainable long-term value across diverse industries through advisory solution definition and delivery oversight.
Responsibilities
- Lead discovery discussions with senior client stakeholders to capture nuanced sales service and marketing objectives that can be translated into practical solution roadmaps aligned with measurable business value targets in revenue growth and customer satisfaction metrics.
- Define comprehensive service line solution offerings for sales service and marketing domains that combine consulting methods platforms and accelerators into clear value propositions that can be adopted efficiently by diverse multinational clients.
- Develop detailed business process models across lead management opportunity management customer onboarding case handling and campaign execution that streamline handoffs between sales service and marketing teams while improving overall customer experience.
- Guide creation of domain specific solution blueprints that integrate customer relationship tools analytics and workflow applications to support omnichannel engagement scenarios across digital and assisted interaction channels.
- Review and refine proposals for strategic opportunities by shaping scope assumptions effort estimates and value cases so that the service line offerings remain commercially viable and operationally feasible for both client and company delivery teams.
- Coordinate with account teams to identify upsell and cross sell opportunities within existing clients by analyzing current sales and service performance and proposing targeted enhancements based on domain best practices.
- Advise delivery teams on domain nuances during project execution so that configuration customization and integration decisions remain consistent with agreed business outcomes and industry regulations.
- Collaborate with product and platform partners to evaluate new capabilities in sales service and marketing technologies and recommend which capabilities should be embedded into standard service line offerings.
- Prepare and deliver compelling thought leadership content such as domain playbooks solution overviews and use case narratives that demonstrate tangible benefits of the service line to clients and internal stakeholders.
- Enable internal teams through structured knowledge sharing sessions focused on industry trends regulatory shifts and emerging practices in customer acquisition retention and service excellence.
- Monitor success of implemented solutions by reviewing key performance indicators for sales conversion service resolution and marketing effectiveness and recommend data driven enhancements to sustain continuous improvement.
- Support creation of standardized methods templates and checklists that enhance repeatability and quality of sales and delivery activities within the service line and reduce time to value for clients.
- Ensure that solutions comply with enterprise risk data privacy and ethical standards so that customer trust is protected while business goals in sales service and marketing are achieved responsibly.
Qualifications
- Display extensive experience of working in senior functional roles across sales service or marketing environments where complex transformation programs have been executed in large enterprises.
- Demonstrate strong understanding of end to end processes spanning customer acquisition onboarding service management loyalty programs and marketing automation within multiple industries.
- Apply practical knowledge of leading customer relationship and marketing enablement platforms to shape realistic implementation approaches and integration patterns.
- Use advanced analytical thinking to interpret sales pipelines service backlogs and campaign performance indicators and convert insights into prioritized improvement initiatives.
- Communicate complex domain concepts to both technical and non technical audiences with clarity so that stakeholders can make informed decisions about solution scope and adoption.
- Exhibit familiarity with agile and iterative delivery practices in hybrid work setups and show ability to collaborate effectively with distributed teams and client counterparts.
- Maintain continuous learning habit regarding evolving sales service and marketing innovations ensuring that proposed solutions remain current and competitive in the global market.
Certifications Required
No.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
