Job Summary
This hybrid digital marketing specialist role focuses on supporting international campaigns for independent software vendors and high tech clients using German speaking skills to enhance market reach and customer engagement. The candidate will execute data driven marketing activities optimize content for German audiences collaborate with cross functional teams and contribute to measurable growth in brand visibility and demand generation while maintaining a strong focus on ethical and sustai
Responsibilities
- Execute digital marketing campaigns across web and social channels that drive measurable engagement and lead generation for independent software vendors and high tech clients in alignment with global marketing strategies.
- Develop German language marketing content that communicates complex technology value propositions in a clear and compelling manner for target audiences in German speaking markets.
- Coordinate daily campaign operations in a hybrid work model by managing assets calendars workflows and reporting to ensure timely and consistent execution of planned activities.
- Analyze campaign performance metrics such as click through rates conversion trends and audience behavior to provide actionable insights that improve future digital marketing initiatives.
- Collaborate with product marketing sales and design teams to align messaging with customer needs and market trends while ensuring culturally appropriate communication in German.
- Support search and social optimization activities by refining keywords metadata and content themes that resonate with independent software vendors and high tech industry stakeholders.
- Respond to inquiries and feedback from German speaking prospects and customers through digital channels to strengthen trust improve satisfaction and enhance long term relationships.
- Maintain and update marketing collateral landing pages and email content in coordination with digital platforms to ensure accurate representation of solutions for independent software vendors and high tech organizations.
- Document campaign plans performance reviews and recommendations in an organized manner to support knowledge sharing and continuous improvement within the digital marketing team.
- Participate in hybrid meetings and virtual collaboration sessions to synchronize priorities manage dependencies and ensure seamless coordination across global marketing initiatives.
- Apply understanding of independent software vendors and high tech industry dynamics to tailor digital marketing narratives that highlight innovation reliability and societal benefits such as improved productivity and connectivity.
- Ensure compliance with data privacy guidelines and ethical communication standards in all digital marketing activities to safeguard customer trust and uphold the company commitment to responsible business.
- Contribute to digital marketing experiments such as A B content tests and audience segment trials using German language variations to discover new ways of increasing relevance and campaign performance.
Qualifications
- Demonstrate professional fluency in spoken and written German with the ability to interpret technical concepts and express them in language suitable for both specialist and general audiences.
- Exhibit foundational experience in digital marketing practices including campaign execution content creation analytics tools and social media management gained over one to two years of work.
- Show practical familiarity with independent software vendor business models and high tech product lifecycles enabling the creation of marketing messages that match industry expectations and customer decision processes.
- Apply basic to intermediate skills in commonly used digital marketing platforms and analytics dashboards that support tracking of key performance indicators for online campaigns.
- Display strong communication and collaboration abilities suited to a hybrid work environment including clear documentation proactive updates and effective participation in virtual meetings.
- Demonstrate capacity to manage multiple tasks and campaign components simultaneously while maintaining attention to detail and meeting agreed timelines in a structured manner.
- Illustrate curiosity and willingness to learn new digital tools marketing techniques and industry developments to keep campaign approaches current and competitive.
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
