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Business Manager - Digital Mar

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Job Summary

We are seeking an experienced Business Manager - Digital Mar with 16 to 20 years of experience to join our team. The ideal candidate will have expertise in Automation and Generative AI along with a strong background in Telecom and Networks. This hybrid role requires a strategic thinker who can drive digital marketing initiatives and optimize business processes. The position operates during the day shift and does not require travel.


Responsibilities

  • Lead digital marketing strategies to enhance brand visibility and customer engagement.
  • Oversee the implementation of automation tools to streamline marketing processes.
  • Provide insights on generative AI applications to improve marketing campaigns.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Analyze market trends and customer data to identify growth opportunities.
  • Develop and manage marketing budgets to ensure efficient use of resources.
  • Monitor and report on the performance of digital marketing campaigns.
  • Ensure compliance with industry regulations and company policies.
  • Drive innovation in marketing techniques to stay ahead of competitors.
  • Support the development of marketing materials and content creation.
  • Foster relationships with key stakeholders and partners.
  • Utilize telecom and network expertise to tailor marketing strategies for the industry.
  • Mentor and guide junior team members to enhance their skills and performance.

    • Qualifications

  • Possess a deep understanding of automation tools and their application in marketing.
  • Have extensive experience with generative AI and its impact on digital marketing.
  • Demonstrate strong knowledge of the telecom and networks domain.
  • Exhibit excellent analytical and problem-solving skills.
  • Show proficiency in budget management and resource allocation.
  • Display strong leadership and team collaboration abilities.
  • Have a proven track record of successful digital marketing campaigns.
  • Be adept at using data to drive marketing decisions.
  • Possess excellent communication and interpersonal skills.
  • Show commitment to continuous learning and staying updated with industry trends.
  • Have experience in a hybrid work environment.
  • Demonstrate the ability to work independently and manage multiple projects.
  • Exhibit a strategic mindset with a focus on achieving business goals.

    • Certifications Required

    Certified Digital Marketing Professional AI for Marketing Certification Telecom Management Certification

    The Cognizant community:
    We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

    • Cognizant is a global community with more than 300,000+ associates around the world.
    • We don’t just dream of a better way – we make it happen.
    • We take care of our people, clients, company, communities and climate by doing what’s right.
    • We foster an innovative environment where you can build the career path that’s right for you.

    About us:
    Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

    Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

    If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.

    Disclaimer:
    Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

    Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

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