Job Summary
We are looking for a talented Digital Analyst to join our team specializing in reporting analysis measurement testing and optimization. A successful candidate will possess extensive experience with the Adobe ecosystem utilizing tools such as Adobe Analytics Adobe Warehouse Adobe Target Adobe Experience Manager (AEM) Adobe Experience Platform (AEP) Adobe Customer Journey Analytics (CJA) Adobe Commerce and others
Location: Plano (Dallas), TX - Roles requires at-least 3 days at workplace.
Experience - 7+ Years
Salary and Other Compensation:
The annual salary for this position is between $100,000 and $130,000 depending on the experience and other qualifications of the candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
• Paid holidays plus Paid Time Off
• Medical/Dental/Vision/Life Insurance
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Responsibilities
- Analyze website traffic user behavior and conversion data to identify trends and opportunities for improvement.
- Design and maintain Adobe reports and dashboards to track KPIs business trends and other significant metrics.
- Experience in Cross- channel Analysis Data integration for comprehensive Analysis Journey Mapping and Segmentation.
- Provide tagging requirements to the implementation team.
- Develop measurement plans and oversee data quality processes.
- Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions.
- Coordinate implement and analyze A/B tests and personalized experiences within Adobe Target.
- Align with business on test objectives identify target audiences and suggest variations for testing.
- Monitor and analyze test results to identify winning variations and enhance future campaigns.
- Stay up to date with the latest best practices and features within Adobe Target and the broader digital marketing field.
- Continuously improve the effectiveness of personalization and optimization programs.
- Identify and implement opportunities for operational excellence and process optimization in analytics and data management.
Certifications Required
- Expert in Adobe Analytics and knowledge of web analysis and user behavior tracking.
- Experience analyzing and reporting on B2C ecommerce products.
- Experience with A/B testing and personalization
What we offer
- The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
- Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
- The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
- A comprehensive total rewards package, including a competitive salary and pension plan with matching contributions.
- Flexible health and financial benefits to support you and your eligible dependents—from day one.
- True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.
About us
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.
Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
While our system allows applications in all languages, job required language(s) and proficiency level(s) vary. However, basic English proficiency is required for Company-wide communications purposes. Further, for roles located in Quebec, professional English proficiency is required to communicate with our global clients.