Field Marketing, Banking and Financial Services (remote)

Cognizant's Field Marketing team is looking for a talented individual to join our team. This role will report to the Head of Field Marketing and closely align with our client facing sales teams comprised of client partners, account executives, and customer relationship managers to achieve growth goals, have a measured impact on new sales activity, and build relationships among our target and prospect buyer audience. In this role, you will be self-starter who can quickly adapt to the changing needs of the business

In this role you will work in collaboration with a cross matrix of marketing colleagues while producing client-facing content, sales tools and resources that drive engagement throughout the buyer's journey. This includes working collaboratively across sales, the broader marketing organization, alliance partners, and key stakeholders to develop programs that align with business development goals.

The person in this role will also plan and execute on events/experiential strategies that improve the buying experience and accelerate conversion. In addition,have demonstrated experience in Account Based Marketing initiatives with clusters of accounts.

Responsibilities Include

Essential duties/responsibilities include:

Build a close working relationship with client facing teams, Industry Solutions, and Consulting teams to support a joint go-to-market approach, enabling sales with conversation content/CTAs and generating demand. Coordinate with business stakeholders on marketing strategy and programs.

Content & Campaigns

· Develop and execute marketing programs that support client engagement at key accounts across Financial Services

· Collaborate with sales leaders/SMEs to develop content to support client relationship marketing programs, including blogs, videos, social media and presentations

· Ensure campaigns and content are amplified internally and externally

· Ensure leads generated from marketing programs are managed and distributed to sales teams. Work across the organization to determine the necessary content and materials needed to win deals (examples include videos, decks, solution overviews, leave-behinds, sales playbooks, case studies, etc.).

· Align with Global Marketing colleagues to identify existing and new thought leadership and other content for vertical marketing programs.

· Work on potential client references for Cognizant case studies.

Events /Measurement & Reporting

· Manage key client engagement events in North America, working with our event manager to execute

· Ensure Cognizant solutions are represented and marketed appropriately at client engagement events, industry events, conferences, tradeshows and experiential events

· Monitor and report marketing program KPIs including tactics and leads generation

Outcomes/Measurements

· Demonstrate deep industry experience and understanding of client priorities to help client sales team progress opportunities

· Content adoption and usage metrics to optimize future efforts based on what is used and what is not used.

Required Skills

· Strong communicator and storyteller - written, editing, verbal, and visual

· Domain and marketing expertise with the ability to personally drive outcome-oriented marketing programs in close partnership with Strategic Business Units

· Possess strong program and project management skills to multi-task in a highly matrixed organization to carry initiatives through from concept to outcomes

· Strong executive presence and confidence to influence direction, be able to present and deliver to a broad audience

· Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience.

· Bring a collegial, collaborative attitude and approach to working closely with leaders across the business units and functions

· Understand how to leverage technology in marketing processes

• Continually measure and optimize ROI of marketing content and events by analyzing data from martech stack and salesforce tools.

Qualifications

· BA/BS in business, marketing, communications or related applicable field

· 6 + years of relevant work experience

· 6+ years of recent Marketing, ABM and/or demand generation and sales enablement experience in professional services and/or B2B technology

· Industry experience in Banking, Financial Services and/or Insurance industries

· Demonstrate experience in Account Based Marketing (ABM), marketing campaign design and execution, including lead generation, digital marketing, measurement, and content development.

Salary and Other Compensation:

Applications will be accepted until March 27, 2025.

The annual salary for this position is between $100,000 - $150,000, depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Ce que nous offrons

• La possibilité d’avoir une carrière avec un impact. Ici, vous avez la possibilité de partager vos idées transformatrices pour aider notre entreprise et nos clients à améliorer le quotidien de tous.
• Prenez votre carrière en main grâce à notre écosystème d'apprentissage et de développement. Et lorsque vos ambitions changent ou que nous vous offrons de nouvelles occasions, nous vous aidons à pivoter en vous proposant des formations et des conseils pour trouver des postes qui pourraient mieux vous convenir.
• L’occasion de s'épanouir au sein d’une communauté diversifiée. Nous célébrons les expériences et perspectives d’autrui et encourageons un sentiment d'appartenance à travers nos groupes d'affinité et nos initiatives en matière de diversité et d'inclusion.
• Rémunération compétitive qui comprend un salaire concurrentiel et une pension avec des contributions équivalentes.
• Des prestations de soins de santé et financières flexibles pour vous soutenir, ainsi que vos personnes à charge admissibles, dès le premier jour au travail.
• Une vraie conciliation travail-vie personnelle. Nous offrons des vacances, des modalités de travail flexibles, des occasions de bénévolat, des événements sociaux et bien d’autres afin que vous puissiez être au mieux.

Notre engagement en faveur de la diversité et de l'inclusion

Cognizant est un employeur qui prône l'égalité des chances et qui embrasse la diversité, défend l'équité et valorise l'inclusion. Nous sommes déterminés à promouvoir une communauté où chacun se sent écouté, accepté et bienvenu. Votre candidature et votre dossier ne seront pas examinés en fonction de la race, de la couleur, du sexe, de la religion, des croyances, de l'orientation sexuelle, de l'identité de genre, de l'origine nationale, du handicap, de l'information génétique, de la grossesse, du statut d'ancien combattant ou de toute autre caractéristique protégée telle que décrite par les lois fédérales, provinciales ou locales. 

Si vous avez un handicap qui nécessite un aménagement raisonnable pour rechercher une offre d'emploi ou poser une candidature, envoyiez un courriel à [email protected] avec votre demande et vos coordonnées.

Bien que notre système vous permette de postuler dans n'importe quelle langue, les langues requises pour ce poste et le niveau de compétence varient. Une connaissance de base de l'anglais est nécessaire pour les communications internes à l'échelle de l'entreprise.

À propos de nous
Cognizant est l’un des leaders mondiaux des services professionnels. Nous transformons les modèles commerciaux, opérationnels et technologiques de nos clients pour les adapter à l’ère numérique. Notre approche consultative, basée sur une connaissance sectorielle, aide nos clients à concevoir, développer et gérer des entreprises plus innovantes et plus efficaces. Basée aux États-Unis, Cognizant (membre du NASDAQ-100 et l’un des meilleurs employeurs du monde en 2024 selon Forbes) figure régulièrement parmi les entreprises les plus admirées au monde. Découvrez comment Cognizant aide ses clients à garder une longueur d’avance grâce au numérique sur le site www.cognizant.com.