Job Summary
This hybrid digital marketing specialist role focuses on supporting international campaigns for independent software vendors and high tech clients using German speaking skills to enhance market reach and customer engagement. The candidate will execute data driven marketing activities optimize content for German audiences collaborate with cross functional teams and contribute to measurable growth in brand visibility and demand generation while maintaining a strong focus on ethical and sustai
Responsibilities
- Execute digital marketing campaigns across web and social channels that drive measurable engagement and lead generation for independent software vendors and high tech clients in alignment with global marketing strategies.
- Develop German language marketing content that communicates complex technology value propositions in a clear and compelling manner for target audiences in German speaking markets.
- Coordinate daily campaign operations in a hybrid work model by managing assets calendars workflows and reporting to ensure timely and consistent execution of planned activities.
- Analyze campaign performance metrics such as click through rates conversion trends and audience behavior to provide actionable insights that improve future digital marketing initiatives.
- Collaborate with product marketing sales and design teams to align messaging with customer needs and market trends while ensuring culturally appropriate communication in German.
- Support search and social optimization activities by refining keywords metadata and content themes that resonate with independent software vendors and high tech industry stakeholders.
- Respond to inquiries and feedback from German speaking prospects and customers through digital channels to strengthen trust improve satisfaction and enhance long term relationships.
- Maintain and update marketing collateral landing pages and email content in coordination with digital platforms to ensure accurate representation of solutions for independent software vendors and high tech organizations.
- Document campaign plans performance reviews and recommendations in an organized manner to support knowledge sharing and continuous improvement within the digital marketing team.
- Participate in hybrid meetings and virtual collaboration sessions to synchronize priorities manage dependencies and ensure seamless coordination across global marketing initiatives.
- Apply understanding of independent software vendors and high tech industry dynamics to tailor digital marketing narratives that highlight innovation reliability and societal benefits such as improved productivity and connectivity.
- Ensure compliance with data privacy guidelines and ethical communication standards in all digital marketing activities to safeguard customer trust and uphold the company commitment to responsible business.
- Contribute to digital marketing experiments such as A B content tests and audience segment trials using German language variations to discover new ways of increasing relevance and campaign performance.
Qualifications
- Demonstrate professional fluency in spoken and written German with the ability to interpret technical concepts and express them in language suitable for both specialist and general audiences.
- Exhibit foundational experience in digital marketing practices including campaign execution content creation analytics tools and social media management gained over one to two years of work.
- Show practical familiarity with independent software vendor business models and high tech product lifecycles enabling the creation of marketing messages that match industry expectations and customer decision processes.
- Apply basic to intermediate skills in commonly used digital marketing platforms and analytics dashboards that support tracking of key performance indicators for online campaigns.
- Display strong communication and collaboration abilities suited to a hybrid work environment including clear documentation proactive updates and effective participation in virtual meetings.
- Demonstrate capacity to manage multiple tasks and campaign components simultaneously while maintaining attention to detail and meeting agreed timelines in a structured manner.
- Illustrate curiosity and willingness to learn new digital tools marketing techniques and industry developments to keep campaign approaches current and competitive.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.
