The Company
Cognizant (NASDAQ:CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant has over 340,000 employees as of January 2025. Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 1000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world.
About Cognizant Consulting
To be digital, companies today must have organizational velocity approaching speed of light while providing individualized offerings that result in fanatical levels of customer satisfaction—all with laser-focused cost control. And from applications to infrastructure, processes to operational models and interfaces to experiences—there are digital forces driving change in every part of our clients’ organization. At Cognizant, our consultants orchestrate the capabilities to truly change the game—across strategy, design, technology and industry/functional knowledge to deliver insight at speed and solutions at scale. Our approach is built around elevating business understanding of the aspirations and unique abilities of customers and employees and by building these relationships based on trust and value.
More information? Please visit https://www.cognizant.com/consulting
About the role - Description
Role Purpose
Seeking an experienced Customer 360 Business Analyst to support the design and delivery of a unified customer view across the airline’s digital, commercial, and operational platforms. This is a data centric BA role, requiring strong experience in customer data, integrations, and analytics, combined with a solid understanding of the aviation domain. The role will work across multiple workstreams to enable personalized customer experiences, effective communications, and data driven decision making.
Key Responsibilities
Elicit, analyse, document, and manage business and technical requirements across Customer 360 and related workstreams
Work closely with business stakeholders (Commercial, Marketing, Digital, Loyalty, Operations) to understand end to end customer journeys across the airline ecosystem
Analyse customer data flows, data feeds, schemas, and integration points between CRM, marketing, loyalty, booking, and operational platforms
Support data migration and data transformation initiatives, ensuring data quality, consistency, and traceability
Collaborate with architects, developers, data engineers, and vendors to validate solution designs against business and data requirements
Translate complex data and platform concepts into clear business artefacts, including:
Process maps and journey flows
User stories and epics
Data mappings and integration specifications
Acceptance criteria and test scenarios
Act as a bridge between business and technology teams to ensure Customer 360 solutions deliver measurable business outcomes
Support Agile delivery ceremonies including backlog refinement, sprint planning, and reviews
Essential Skills & Experience
Proven experience as a Business Analyst within technology led or data driven transformation programmes
Strong background in customer data, analytics, or Customer 360 initiatives
Aviation industry experience (airline, airport, loyalty, or travel technology) is critical
Hands on data analysis capability, with the ability to:
Interpret data models, schemas, and data feeds
Understand integration patterns and APIs
Work effectively with data engineers and analytics teams
Prior experience as a Data Analyst or in a data heavy BA role is a strong advantage
Experience with customer communications, CRM, marketing automation, or loyalty platforms
Exposure to Adobe Journey Optimizer and/or Amadeus platform
Strong understanding of Agile delivery methodologies
Excellent written and verbal communication skills, with the ability to engage senior stakeholders
Desirable Experience
Customer personalization, segmentation, or real time decisioning use cases
Working in large, complex, multi vendor environments
Key Competencies
Strong analytical and problem solving mindset
Data driven thinking with attention to detail
Ability to work across business and technical teams
Comfortable operating in ambiguity and fast paced transformation environments
Customer centric mindset aligned to Etihad’s premium brand experience
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.
