Senior Director, Martech Chief Architect, Salesforce Marketing Cloud - North America
COGNIZANT OVERVIEW
Cognizant Technology Solutions (NASDAQ: CTSH) is one of the world’s leading professional services companies, transforming customers’ business, operating, and technology models for the digital economy. With annual revenues of $18 billion and a market value of $41 billion, we help global corporations adapt to market disruptions and build stronger, more agile, and innovative businesses.
At Cognizant, we give organizations the insights to anticipate what customers want and act instantly to deliver on those demands so our clients can achieve the goal of every modern business: staying one step ahead of a fast-changing world. In addition to honors such as being listed #185 on the 2021 Fortune 500, Cognizant was again named on Fortune’s List of the G Job Summary
Summary
Senior Director, Martech Chief Architect: Salesforce Marketing Cloud
We are seeking a highly skilled and innovative Chief MarTech Architect to lead the MarTech practice. This role will be instrumental in designing, implementing, and optimizing our customer’s marketing technology stack, ensuring seamless integration and maximizing ROI. The ideal candidate will have a deep understanding of Salesforce Marketing Cloud and a broad range of marketing technologies.
With a strong background in Marketing, Analytics and Data Management you will drive innovation and ensure the alignment of our customer’s marketing technology strategy with business goals. This role demands a visionary leader who can translate complex requirements into scalable solutions fostering a culture of excellence in addition to driving overall growth of the Salesforce practice through a combination of business development, talent management, oversight of delivery work, and thought leadership.
Responsibilities
Strategic Leadership:
•Develop and execute comprehensive MarTech strategies aligned with the organization's overall business objectives.
•Identify, evaluate, and select the most suitable MarTech tools and platforms to support marketing goals.
•Oversee the integration and optimization of MarTech stack, particularly Salesforce Marketing Cloud, to ensure seamless data flow and efficient operations.
•Experience leading procurements (RFPs and RFIs), client interactions with senior stakeholders across markets and partners.
•Serve as a trusted advisor for large, complex deliveries; drive conversations with our customer's technical staff and business stakeholders armed with best practices.
•Develop or support SFMC Architecture best practices supporting client development through delivery of best practices, delivery templates, and solution papers.
Technical Expertise:
•Possess a deep understanding of Salesforce Marketing Cloud, including its core functionalities, automation capabilities, and integration points.
•Have a strong grasp of data architecture, data modeling, and data integration techniques.
•Stay up-to-date with the latest MarTech trends and emerging technologies, and proactively identify opportunities for innovation.
•Manage customer expectations and negotiate solutions to complex Salesforce Marketing Cloud problems with both the customer and third-party partners.
Team Leadership:
•Lead and mentor a team of MarTech specialists, fostering a culture of innovation and continuous improvement.
•Collaborate closely with sales, and delivery teams to ensure alignment and effective communication.
•Provide strategic direction for SFMC initiatives enhancing customer engagement and marketing effectiveness.
•Help define and manage the career development plans and program for technical resources to progress from solution / technical architects through enterprise architecture.
Project Management:
•Manage complex MarTech projects, including implementation, migration, and optimization initiatives.
Data Analysis and Insights:
•Leverage data analytics to measure the performance of MarTech stacks and identify areas for improvement.
•Provide actionable insights to optimize marketing campaigns and drive business growth.
Qualifications
•20+ Years overall experience with over 10+ years in Salesforce in cross Salesforce products
•At least 5 years experience in SFMC driving SFMC and Salesforce architect
•At least 1 year experience in AI, Einstein, Data Cloud
•Salesforce Certified Technical Architect, Salesforce Marketing Cloud Architect, Salesforce Data Cloud consultant and Salesforce AI specialist
lobal Most Admired Companies for 2022.
EDUCATION:
• Management/ Business/ Economics; master’s degree is preferred.
Job Summary
As a Chief Architect with extensive experience in SFDC Customization SFDC Development & Customization and SFDC Exact Target you will play a pivotal role in shaping the technical landscape of our organization. With a strong background in Analytics and Data Management you will drive innovation and ensure the alignment of our technology strategy with business goals. This role demands a visionary leader who can translate complex requirements into scalable solutions fostering a culture of excel
Responsibilities
- Lead the design and implementation of scalable and robust SFDC solutions to meet business requirements.
- Oversee the customization and development of SFDC platforms ensuring optimal performance and user experience.
- Provide strategic direction for SFDC Exact Target initiatives enhancing customer engagement and marketing effectiveness.
- Collaborate with cross-functional teams to integrate SFDC solutions with existing systems and data sources.
- Drive the adoption of best practices in SFDC customization and development ensuring high-quality deliverables.
- Ensure data integrity and security across all SFDC implementations adhering to industry standards and regulations.
- Develop and maintain comprehensive documentation for SFDC architectures processes and configurations.
- Mentor and guide junior architects and developers fostering a culture of knowledge sharing and continuous learning.
- Conduct regular reviews and assessments of SFDC solutions to identify areas for improvement and optimization.
- Stay abreast of the latest trends and advancements in SFDC technologies incorporating relevant innovations into the organizations strategy.
- Collaborate with stakeholders to define and prioritize SFDC-related projects aligning them with business objectives.
- Provide technical expertise and support during the planning and execution of SFDC projects ensuring timely delivery and quality outcomes.
- Evaluate and recommend third-party tools and applications to enhance SFDC functionalities and capabilities.
Qualifications
- Possess extensive experience in SFDC Customization SFDC Development & Customization and SFDC Exact Target.
- Demonstrate a strong background in Analytics and Data Management with a proven track record of successful implementations.
- Exhibit excellent problem-solving skills and the ability to translate complex requirements into scalable solutions.
- Showcase strong leadership and mentoring abilities with a focus on fost
Certifications Required
SALESFORCE CERTIFIED TECHNICAL ARCHITECT SALESFORCE CERTIFIED DATA ARCHITECTURE AND MANAGEMENT DESIGNER
La comunidad de Cognizant:
Somos un equipo de alto calibre que se aprecia y se apoya mutuamente. Nuestra gente defiende un lugar de trabajo enérgico, colaborativo e inclusivo donde todos puedan prosperar.
- Cognizant es una comunidad global con más de 300.000 asociados en todo el mundo.
- No solo soñamos con una mejor manera, sino que la hacemos realidad.
- Cuidamos a nuestra gente, clientes, empresas, comunidades y el clima haciendo lo correcto.
- Fomentamos un entorno innovador en el que puedes construir la trayectoria profesional adecuada para ti.
Sobre nosotros:
Cognizant es una de las principales empresas de servicios profesionales del mundo, transformando los modelos comerciales, operativos y tecnológicos de los clientes para la era digital. Nuestro enfoque consultivo único basado en la industria ayuda a los clientes a visualizar, construir y ejecutar negocios más innovadores y eficientes. Con sede en los Estados Unidos, Cognizant (miembro del NASDAQ-100 y uno de los Mejores Empleadores Mundiales de Forbes 2024) figura constantemente entre las empresas más admiradas del mundo. Descubre cómo Cognizant ayuda a los clientes a liderar con lo digital en nuestro sitio
Nuestro compromiso con la diversidad y la inclusión:
Cognizant es un empleador que ofrece igualdad de oportunidades y adopta la diversidad, defiende la equidad y valora la inclusión. Nos dedicamos a nutrir una comunidad donde todos se sientan escuchados, aceptados y bienvenidos. Tu solicitud y candidatura no se considerarán en función de la raza, el color, el sexo, la religión, el credo, la orientación sexual, la identidad de género, el origen nacional, la discapacidad, la información genética, el embarazo, la condición de veterano o cualquier otra característica protegida según lo descrito por las leyes federales, estatales o locales.
Si tienes una discapacidad que requiere adaptaciones razonables para buscar una vacante de trabajo o enviar una solicitud, puedes enviar un correo electrónico a [email protected] con tu solicitud e información de contacto.
Disclaimer:
La información de compensación es precisa a la fecha de esta publicación. Cognizant se reserva el derecho de modificar esta información en cualquier momento, sujeto a la legislación aplicable.
Es posible que se requiera que los solicitantes asistan a entrevistas en persona o por videoconferencia. Además, es posible que se requiera que los candidatos presenten su identificación actual emitida por el estado o gobierno durante cada entrevista.
Aunque nuestro sistema permite la postulación en todos los idiomas, el (los) idioma(s) y el (los) nivel(es) de competencia requeridos para el trabajo varían. Sin embargo, se requiere un nivel básico de inglés para fines de comunicación en toda la empresa.