Job summary
Join an energetic and hard-working team that is helping to further Cognizants market position in the Healthcare Provider industry. In this position you will take the lead in developing Healthcare Provider marketing content and lead generation programs to support and promote Cognizants TriZetto Provider Solutions revenue cycle
Responsibilities
Strategic Planning & Support
Help lead the development of annual Healthcare Provider marketing plans specifically for Cognizants TriZetto Provider Solutions and revenue cycle management business as well as technology services for the provider market
Lead the development of an annual plan to support our channel partner sales and marketing strategy
Collaborate with key Healthcare Provider business leaders subject matter experts SMEs to identify key priorities for marketing
Lead the development of marketing programs and content to support business priorities
Develop messaging and materials to support key Healthcare Provider offerings
Manage a team based in India and the USA to develop and execute marketing programs
Content & Campaigns
Lead and execute marketing programs that support our TriZetto Provider Solutions revenue cycle management business and provider technology services including digital advertising and account-based marketing ABM programs
Support the head of health sciences marketing with other Healthcare Payer Healthcare Provider Life Sciences and or Corporate marketing programs as required
Collaborate with business leaders SMEs to develop content to support marketing content including solution brochures white papers research blogs videos website updates social media and presentations
Manage the TriZetto Provider Solutions and Cognizant Revenue Cycle Management websites as well as the Healthcare Provider section of Cognizant com including establishing a regular cadence for updates
Identify and implement key SEO terms into marketing content
Ensure campaigns and content are amplified internally and externally
Ensure leads generated from marketing programs are managed and distributed to sales teams
Events
Manage key Healthcare Provider events including channel partner events working with a USA based events associate to execute events primarily in North America
Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events
Measurement & Reporting
Monitor and report marketing program KPIs including tactics and leads generated
Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
- Cognizant is a global community with more than 300,000 associates around the world.
- We don’t just dream of a better way – we make it happen.
- We take care of our people, clients, company, communities and climate by doing what’s right.
- We foster an innovative environment where you can build the career path that’s right for you.
About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.
Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
While our system allows application in all languages, job required language(s) and proficiency level(s) vary. However, basic English proficiency is required for Company-wide communications purposes.