Job Description
Cognizant Financial Services: Marketing Senior Associate
Join an energetic and hard-working team that is helping to further Cognizant’s market position in the Financial Services industry sector. In this position, you develop industry specific marketing content and programs. This India-based role reports to the Head of Financial Services Marketing (US-based).
The successful candidate has strong communication and project management skills, with experience working with business leaders/subject matter experts (SMEs) to develop marketing materials and programs.
Responsibilities Include
Most essential duties and responsibilities:
Strategic Planning & Support
· Contributes to the development of annual marketing plans
· Collaborates with business leaders/subject matter experts (SMEs) to identify key priorities for marketing and develop marketing programs and content to support those priorities
· Develops messaging to support offerings
Content & Campaigns
· Collaborate with business leaders/SMEs to develop content to support marketing content, including solution brochures, white papers/research, blogs, videos, website updates, social media and presentations
· Identify and implement key SEO terms into marketing content
· Ensure campaigns and content are amplified internally and externally
· Ensure leads generated from marketing programs are managed and distributed to sales teams with appropriate follow up
Measurement & Reporting
· Monitor and report marketing program KPIs including tactics and leads generated
· Contribute to regular marketing status reports, including campaign, content and web performance for presentation to senior business unit and marketing management
Required Experience & Education
You have proven expertise in developing marketing programs and content.
· 4 to 5 years of experience, with experience in Financial Services
· Knowledge of marketing best practices
· Demonstrated digital and social marketing experience
· Strong project management skills with attention to detail
· Strong communications skills that enhance team collaboration
· Able to work independently with little direct supervision
· Excellent decision-making and problem-solving skills
· Self-motivated, innovative, collaborative
· Willing to roll up your sleeves and execute
· Fluency with MS Word, Excel and PowerPoint
· Familiarity with Salesforce and Pardot
· Bachelor's degree in Computer Science, Liberal Arts, Communications, Marketing, or Business
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
- Cognizant is a global community with more than 300,000 associates around the world.
- We don’t just dream of a better way – we make it happen.
- We take care of our people, clients, company, communities and climate by doing what’s right.
- We foster an innovative environment where you can build the career path that’s right for you.
About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.
Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
While our system allows application in all languages, job required language(s) and proficiency level(s) vary. However, basic English proficiency is required for Company-wide communications purposes.