Job Description – Trainer
(Digital Marketing, Display & AST Support)
Role Title: Trainer – Digital Advertising (AST Support)
Location: Bangalore/Hyderabad
Experience Required: Minimum 4+ years of Training experience in Digital Marketing / Sponsored / Display / Programmatic Advertising
Function: Advertising – Ad Success & Campaign Optimization Support
Role Overview:
The Trainer is responsible for capability development of teams supporting AST workflows across Sponsored Ads, Display Advertising, and Programmatic Ads.
Key Responsibilities:
· Deliver training on Sponsored & Display Advertising fundamentals (Search Terms, Bids, Budget, Audience strategy, Contextual targeting, Remarketing, frequency management).
· Facilitate training on Sponsored & DSP platform workflows including line item setup, creative trafficking, and pacing management.
· Develop training modules covering programmatic buying concepts (open exchange, private marketplace, deal IDs).
· Create SOP-based learning pathways for display optimizations (bid strategies, audience refinement, reach & frequency balancing).
· Conduct practical workshops on analyzing display metrics such as vCPM, viewability, CTR, CVR, RoAS, ACoS.
· Align training with evolving Ads display capabilities.
· Conduct assessments, certifications, and publish readiness reports.
Required Skills & Experience:
· Minimum 4+ years of digital marketing training experience.
· Strong knowledge of display advertising, DSP workflows, creative formats, and targeting strategies.
· Strong facilitation and instructional design skills.
Preferred Qualifications:
· Bachelor’s / Master’s degree.
Amazon Advertising and DSP experience is an added advantage.
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
- Cognizant is a global community with more than 300,000+ associates around the world.
- We don’t just dream of a better way – we make it happen.
- We take care of our people, clients, company, communities and climate by doing what’s right.
- We foster an innovative environment where you can build the career path that’s right for you.
About us:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.