Job Description – Trainer
(Digital Marketing, Display & AST Support)
Role Title: Trainer – Digital Advertising (AST Support)
Location: Bangalore/Hyderabad
Experience Required: Minimum 4+ years of Training experience in Digital Marketing / Sponsored / Display / Programmatic Advertising
Function: Advertising – Ad Success & Campaign Optimization Support
Role Overview:
The Trainer is responsible for capability development of teams supporting AST workflows across Sponsored Ads, Display Advertising, and Programmatic Ads.
Key Responsibilities:
· Deliver training on Sponsored & Display Advertising fundamentals (Search Terms, Bids, Budget, Audience strategy, Contextual targeting, Remarketing, frequency management).
· Facilitate training on Sponsored & DSP platform workflows including line item setup, creative trafficking, and pacing management.
· Develop training modules covering programmatic buying concepts (open exchange, private marketplace, deal IDs).
· Create SOP-based learning pathways for display optimizations (bid strategies, audience refinement, reach & frequency balancing).
· Conduct practical workshops on analyzing display metrics such as vCPM, viewability, CTR, CVR, RoAS, ACoS.
· Align training with evolving Ads display capabilities.
· Conduct assessments, certifications, and publish readiness reports.
Required Skills & Experience:
· Minimum 4+ years of digital marketing training experience.
· Strong knowledge of display advertising, DSP workflows, creative formats, and targeting strategies.
· Strong facilitation and instructional design skills.
Preferred Qualifications:
· Bachelor’s / Master’s degree.
Amazon Advertising and DSP experience is an added advantage.
What we offer
- The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
- Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
- The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
- A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
- Flexible health and financial benefits to support you and your eligible dependents—from day one.
- True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.