About Cognizant Corporate
Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.
About the Role
As an Associate Director, Portfolio & Content Marketing within the Software Engineering Group (SEG), you will serve as the strategic messaging anchor for one of Cognizant's most dynamic and fast-growing service line groups. You will own the end-to-end content and positioning strategy across SEG's full offering portfolio — spanning AI-led Software Engineering, IT Modernization, IT Operations, and AI Assurance — ensuring consistent, compelling narratives that resonate with C-suite and enterprise buyers globally.
You will act as a trusted strategic partner to the SEG Marketing leadership, driving messaging excellence, competitive differentiation, and thought leadership across all buyer-facing channels, while overseeing content quality and consistency across the team.
In this role, you will:
- Own and maintain the messaging architecture across all SEG offerings, developing a comprehensive messaging matrix per offering — aligned by buyer persona, vertical, and pain point.
- Drive content strategy, creation, and quality, acting as a strategic partner to the Director, Service Line Marketing Leader on SEG's positioning and narrative.
- Define ABM account strategy — including account selection, tiering, and messaging angles — and brief Cognizant's central campaign structure for execution.
- Oversee the output of the Executive Communications & Social function, ensuring consistency and quality across all external-facing content.
- Prepare analyst briefing materials for Gartner, Forrester, and IDC, and lead competitive differentiation work including quarterly battlecard updates.
- Commission and review thought leadership content — including PoV articles, solution narratives, white papers, and industry perspectives — in collaboration with SEG SMEs and external writers.
- Maintain market and competitive intelligence on technology shifts and evolving client adoption patterns to continuously refresh SEG's narrative.
- Partner with the GTM Associate Director to ensure all sales enablement materials reflect current positioning before distribution to the sales community.
What You Need to Have to Be Considered
- 12+ years of product marketing or portfolio marketing experience within IT services or technology consulting.
- MBA (Marketing/IT) and Engineering degree preferred.
- Demonstrated ability to build and own messaging frameworks for complex, multi-offering technology services portfolios.
- Exceptional written English with a strong ability to review, edit, and elevate C-suite-level content; a published portfolio of B2B thought leadership is strongly preferred.
- Experience preparing analyst briefing materials and competitive intelligence decks for technology services.
- Proven ability to partner with senior SMEs and offering leaders to translate insights into compelling business narratives.
These Will Help You Succeed
- Experience with ABM program design — account selection, tiering, and content mapping.
- Familiarity with AI, Cloud, Data Engineering, or ERP services marketing.
- Prior exposure to BFSI, HCLS, P&R, or CMT vertical marketing.
- Ability to manage multiple priorities and thrive in a complex, matrixed, cross-functional environment.
- Strategic agility to navigate dynamic business contexts and evolving portfolio landscapes.
- Messaging Impact: A clear, consistent, and differentiated narrative across all SEG offerings and buyer touchpoints.
- Content Excellence: High-quality thought leadership and sales enablement assets that drive engagement and pipeline.
- Competitive Positioning: Up-to-date battlecards and analyst materials that strengthen SEG's market differentiation.
- Stakeholder Satisfaction: Positive feedback from SEG leadership, sales, and GTM teams on content quality and strategic alignment.
Work Model
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. This is a hybrid role based in Bangalore, requiring regular in-office presence and flexibility across US, UK, and India time zones. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting and may change based on business and client requirements. Rest assured, we will always be clear about role expectations.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
