About Cognizant Corporate
Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.
About the Role
As an Associate Director, Portfolio & Content Marketing within the Software Engineering Group (SEG), you will serve as the strategic messaging anchor for one of Cognizant's most dynamic and fast-growing service line groups. You will own the end-to-end content and positioning strategy across SEG's full offering portfolio — spanning AI-led Software Engineering, IT Modernization, IT Operations, and AI Assurance — ensuring consistent, compelling narratives that resonate with C-suite and enterprise buyers globally.
You will act as a trusted strategic partner to the SEG Marketing leadership, driving messaging excellence, competitive differentiation, and thought leadership across all buyer-facing channels, while overseeing content quality and consistency across the team.
In this role, you will:
- Own and maintain the messaging architecture across all SEG offerings, developing a comprehensive messaging matrix per offering — aligned by buyer persona, vertical, and pain point.
- Drive content strategy, creation, and quality, acting as a strategic partner to the Director, Service Line Marketing Leader on SEG's positioning and narrative.
- Define ABM account strategy — including account selection, tiering, and messaging angles — and brief Cognizant's central campaign structure for execution.
- Oversee the output of the Executive Communications & Social function, ensuring consistency and quality across all external-facing content.
- Prepare analyst briefing materials for Gartner, Forrester, and IDC, and lead competitive differentiation work including quarterly battlecard updates.
- Commission and review thought leadership content — including PoV articles, solution narratives, white papers, and industry perspectives — in collaboration with SEG SMEs and external writers.
- Maintain market and competitive intelligence on technology shifts and evolving client adoption patterns to continuously refresh SEG's narrative.
- Partner with the GTM Associate Director to ensure all sales enablement materials reflect current positioning before distribution to the sales community.
What You Need to Have to Be Considered
- 12+ years of product marketing or portfolio marketing experience within IT services or technology consulting.
- MBA (Marketing/IT) and Engineering degree preferred.
- Demonstrated ability to build and own messaging frameworks for complex, multi-offering technology services portfolios.
- Exceptional written English with a strong ability to review, edit, and elevate C-suite-level content; a published portfolio of B2B thought leadership is strongly preferred.
- Experience preparing analyst briefing materials and competitive intelligence decks for technology services.
- Proven ability to partner with senior SMEs and offering leaders to translate insights into compelling business narratives.
These Will Help You Succeed
- Experience with ABM program design — account selection, tiering, and content mapping.
- Familiarity with AI, Cloud, Data Engineering, or ERP services marketing.
- Prior exposure to BFSI, HCLS, P&R, or CMT vertical marketing.
- Ability to manage multiple priorities and thrive in a complex, matrixed, cross-functional environment.
- Strategic agility to navigate dynamic business contexts and evolving portfolio landscapes.
- Messaging Impact: A clear, consistent, and differentiated narrative across all SEG offerings and buyer touchpoints.
- Content Excellence: High-quality thought leadership and sales enablement assets that drive engagement and pipeline.
- Competitive Positioning: Up-to-date battlecards and analyst materials that strengthen SEG's market differentiation.
- Stakeholder Satisfaction: Positive feedback from SEG leadership, sales, and GTM teams on content quality and strategic alignment.
Work Model
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. This is a hybrid role based in Bangalore, requiring regular in-office presence and flexibility across US, UK, and India time zones. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting and may change based on business and client requirements. Rest assured, we will always be clear about role expectations.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role
Over Cognizant
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.
Aanvullende arbeidsinformatie
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