About the role
This role will work at the intersection of local brand knowledge and data-driven paid acquisition independently. You will actively build campaign structures, ad sets, and drive preset KPIs for brand partners in the APAC region.
Key responsibilities
Develop and execute tailored paid social media strategies specifically for brands in Korea, Japan, and Australia
Build, launch, and manage complex campaign structures directly within social platforms (Meta, TikTok, LinkedIn, etc.), including precise ad set creation, audience segmentation, and reporting
Manage daily bid strategies, pacing, and audience targeting (lookalikes, custom retargeting) to maximize ROI/ROAS across APAC
Design continuous A/B tests for audiences and creatives
Report weekly on core KPIs (CPA, CTR, Conversion Rate) and provide feedback to internal teams
Monitor and optimize campaigns based on performance metrics
Derive actionable insights and present performance recommendations
Collaborate with creative teams, account managers, clients, and cross-functional stakeholders
Present media strategies and campaign performance results
Manage multiple campaigns simultaneously
About you
Experience planning, launching, and managing paid social campaigns across platforms
Ability to develop media plans aligned to campaign objectives, audience strategy, and budget requirements
Strong understanding of campaign setup, structure, bidding strategies, and budget allocation
Experience conducting A/B testing and implementing learnings to improve campaign outcomes
Expertise in audience segmentation and targeting
Understanding of customer journey and conversion funnels
Proficiency in analyzing campaign performance using KPIs
Hands-on experience with paid social advertising platforms and business managers
Experience using analytics and reporting tools
Strong verbal and written communication skills
Strong organizational skills and attention to detail with campaign trafficking, QA, and budget tracking
Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising, or a related field
Demonstrated experience managing paid social budgets and delivering campaign performance against business objectives
Diploma / Bachelor's / Master's degree
English proficiency is required; Korean and Japanese language skills are a plus but not necessary
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
