About the role
This role will work at the intersection of local brand knowledge and data-driven paid acquisition independently. You will actively build campaign structures, ad sets, and drive preset KPIs for brand partners in the APAC region.
Key responsibilities
Develop and execute tailored paid social media strategies specifically for brands in Korea, Japan, and Australia
Build, launch, and manage complex campaign structures directly within social platforms (Meta, TikTok, LinkedIn, etc.), including precise ad set creation, audience segmentation, and reporting
Manage daily bid strategies, pacing, and audience targeting (lookalikes, custom retargeting) to maximize ROI/ROAS across APAC
Design continuous A/B tests for audiences and creatives
Report weekly on core KPIs (CPA, CTR, Conversion Rate) and provide feedback to internal teams
Monitor and optimize campaigns based on performance metrics
Derive actionable insights and present performance recommendations
Collaborate with creative teams, account managers, clients, and cross-functional stakeholders
Present media strategies and campaign performance results
Manage multiple campaigns simultaneously
About you
Experience planning, launching, and managing paid social campaigns across platforms
Ability to develop media plans aligned to campaign objectives, audience strategy, and budget requirements
Strong understanding of campaign setup, structure, bidding strategies, and budget allocation
Experience conducting A/B testing and implementing learnings to improve campaign outcomes
Expertise in audience segmentation and targeting
Understanding of customer journey and conversion funnels
Proficiency in analyzing campaign performance using KPIs
Hands-on experience with paid social advertising platforms and business managers
Experience using analytics and reporting tools
Strong verbal and written communication skills
Strong organizational skills and attention to detail with campaign trafficking, QA, and budget tracking
Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising, or a related field
Demonstrated experience managing paid social budgets and delivering campaign performance against business objectives
Diploma / Bachelor's / Master's degree
English proficiency is required; Korean and Japanese language skills are a plus but not necessary
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional sobre el empleo
La información sobre la compensación es exacta en la fecha de publicación de este anuncio. Cognizant se reserva el derecho de modificar esta información en cualquier momento, de conformidad con la legislación aplicable.
Es posible que se solicite a los solicitantes que asistan a entrevistas de forma presencial o mediante videoconferencia. Asimismo, durante cada entrevista, los candidatos podrán estar obligados a presentar un documento de identidad válido emitido por el estado o por el gobierno.
Cognizant es un empleador que ofrece igualdad de oportunidades. Su solicitud y candidatura no se evaluarán en función de la raza, el color, el sexo, la religión, el credo, la orientación sexual, la identidad de género, el origen nacional, la discapacidad, la información genética, el embarazo, la condición de veterano ni cualquier otra característica protegida por las leyes federales, estatales o locales.
