Job Description
Deputy General Manager – Digital Marketing
Digital Marketing is a key business area for Cognizant. As a Deputy General Manager, you will lead and grow a digital marketing business by combining strong client engagement, revenue ownership, and operational leadership. You will serve as a strategic partner to clients, translate business needs into executable plans, and ensure successful delivery through cross‑functional collaboration.
This role acts as a key liaison between senior management, clients, and delivery teams, driving strategic alignment, business performance, innovation, and execution excellence.
Key Responsibilities
Client & Business Leadership
- Build, manage, and strengthen senior client relationships to drive trust, growth, and long-term partnerships.
- Own revenue targets and deliver against business plans, consistently exceeding client and commercial goals.
- Act as the primary escalation point and strategic advisor for clients.
Strategy & Execution
- Define strategic priorities and success criteria for programs and initiatives, from launch through post‑launch performance.
- Identify risks, dependencies, and launch blockers; drive timely resolution across teams.
- Develop and implement strategic plans based on data, market trends, and client performance insights.
Delivery & Operational Excellence
- Partner with cross‑functional teams to design and deliver innovative digital marketing solutions.
- Establish the required infrastructure, systems, tools, and data frameworks to scale and run the business efficiently.
- Drive process transformation, automation, performance management, and compliance aligned with Cognizant’s Global Digital Marketing vision.
Stakeholder Engagement & Governance
- Influence decision‑making across internal and external senior stakeholders.
- Prepare and present clear, data‑driven updates and recommendations to executive leadership.
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience.
- 8+ years of experience in digital marketing.
- Hands‑on experience with major digital marketing platforms (Google, Facebook, LinkedIn).
- Proven experience leading complex projects or programs.
- Demonstrated ability to design and implement business strategies and performance improvements.
- Experience in process optimization, transformation, or automation initiatives.
Preferred Qualifications
- Strong experience in digital media planning and budget management.
- In‑depth knowledge of Google Ads, Display & Video 360, and related digital marketing products.
- Proven track record of growing revenue and expanding client accounts.
- Strong understanding of industry challenges and opportunities, with the ability to define a growth vision.
- Data‑driven mindset, comfortable with quantitative analysis and performance metrics.
- Excellent communication and influencing skills, particularly with senior and executive stakeholders.
What We Offer
- Hybrid work model, providing flexibility to balance on‑site collaboration with remote work.
- Complex benefits package, including private medical insurance and annual performance‑based bonuses.
- Clear opportunities for professional growth, learning, and career advancement within a global organization.
- A culture that promotes healthy work–life balance, well‑being, and sustainable high performance.
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
- Cognizant is a global community with more than 300,000+ associates around the world.
- We don’t just dream of a better way – we make it happen.
- We take care of our people, clients, company, communities and climate by doing what’s right.
- We foster an innovative environment where you can build the career path that’s right for you.
About us:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.