About the role
As a Google Ads Optimization SME you will make an impact by serving as the strategic authority for campaign optimization across large-scale and enterprise advertising accounts. You will drive campaign performance, maximize ROI, support operational excellence, and elevate team capabilities through coaching, best practices, and optimization expertise.
In this role, you will
- Provide advanced strategic guidance for Google Ads optimization, including Performance Max, Search, Display, Video, Shopping, Smart Bidding, and budget management.
- Translate complex business objectives into scalable optimization strategies and operational best practices.
- Develop and maintain optimization playbooks, SOPs, and knowledge-sharing materials while supporting team upskilling initiatives.
- Partner with Team Leads and Quality teams to improve campaign performance, recommendation quality, and client satisfaction.
- Stay current on Google Ads updates, optimization frameworks, and industry trends to continuously improve account performance.
Work Model
Hybrid - São Paulo, SP (Morumbi Region)
This role follows a hybrid work model, requiring regular attendance at our São Paulo office while offering flexibility to work remotely on designated days.
What you need to have to be considered
- Advanced English proficiency, both written and verbal.
- Strong hands-on experience optimizing Google Ads campaigns across Search, Performance Max, Display, Video, and Shopping.
- Deep understanding of auction dynamics, Smart Bidding strategies, audience segmentation, conversion optimization, and campaign performance analysis.
- Experience managing large-scale advertising accounts and/or working within digital media agencies.
- Ability to coach, mentor, and develop team members on optimization best practices.
- Strong analytical skills with proficiency in Google Sheets, Excel, and performance reporting.
These will help you stand out
- Google Ads certifications across core products.
- Experience as a Subject Matter Expert, Campaign Strategist, Senior Media Buyer, or similar digital marketing leadership role.
- Portuguese and/or Spanish language proficiency.
Please upload your resume in English
As this role may be reviewed by global stakeholders, applications submitted in English will ensure a consistent evaluation process across regions and teams.
Our mission
At Cognizant, we help our clients modernize technology, reimagine processes, and transform experiences so they can stay ahead in a fast-changing world. We are committed to fostering an inclusive, collaborative, and innovative environment where individuals can grow their careers while making a meaningful impact for clients, communities, and colleagues.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
