About the role
As a Google Ads Optimization SME you will make an impact by serving as the strategic authority for campaign optimization across large-scale and enterprise advertising accounts. You will drive campaign performance, maximize ROI, support operational excellence, and elevate team capabilities through coaching, best practices, and optimization expertise.
In this role, you will
- Provide advanced strategic guidance for Google Ads optimization, including Performance Max, Search, Display, Video, Shopping, Smart Bidding, and budget management.
- Translate complex business objectives into scalable optimization strategies and operational best practices.
- Develop and maintain optimization playbooks, SOPs, and knowledge-sharing materials while supporting team upskilling initiatives.
- Partner with Team Leads and Quality teams to improve campaign performance, recommendation quality, and client satisfaction.
- Stay current on Google Ads updates, optimization frameworks, and industry trends to continuously improve account performance.
Work Model
Hybrid - São Paulo, SP (Morumbi Region)
This role follows a hybrid work model, requiring regular attendance at our São Paulo office while offering flexibility to work remotely on designated days.
What you need to have to be considered
- Advanced English proficiency, both written and verbal.
- Strong hands-on experience optimizing Google Ads campaigns across Search, Performance Max, Display, Video, and Shopping.
- Deep understanding of auction dynamics, Smart Bidding strategies, audience segmentation, conversion optimization, and campaign performance analysis.
- Experience managing large-scale advertising accounts and/or working within digital media agencies.
- Ability to coach, mentor, and develop team members on optimization best practices.
- Strong analytical skills with proficiency in Google Sheets, Excel, and performance reporting.
These will help you stand out
- Google Ads certifications across core products.
- Experience as a Subject Matter Expert, Campaign Strategist, Senior Media Buyer, or similar digital marketing leadership role.
- Portuguese and/or Spanish language proficiency.
Please upload your resume in English
As this role may be reviewed by global stakeholders, applications submitted in English will ensure a consistent evaluation process across regions and teams.
Our mission
At Cognizant, we help our clients modernize technology, reimagine processes, and transform experiences so they can stay ahead in a fast-changing world. We are committed to fostering an inclusive, collaborative, and innovative environment where individuals can grow their careers while making a meaningful impact for clients, communities, and colleagues.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
