Job Summary
Serve as a digital marketing specialist for a global technology organization planning and executing data driven online campaigns that support independent software vendor and high technology clients. Apply strong English communication skills to craft clear messaging collaborate with cross functional teams in a hybrid work model and optimize performance across digital channels to deliver measurable business outcomes.
Responsibilities
- Design integrated digital marketing campaigns that support independent software vendor and high technology solutions ensuring alignment with client objectives and internal strategic priorities.
- Manage day to day execution of campaigns across search social media email and display channels consistently meeting timelines and quality expectations in a structured hybrid work environment.
- Analyze campaign performance data using marketing analytics tools to identify trends optimize budgets and improve conversion rates for technology focused offerings.
- Create concise and impactful marketing copy in clear English for landing pages email sequences social posts and paid advertisements that resonate with global technology audiences.
- Collaborate with sales product management and account teams serving independent software vendors and high technology clients to translate business requirements into actionable digital marketing initiatives.
- Coordinate with creative and content teams to develop visual assets and content that showcase software products and high technology services while meeting brand guidelines and accessibility standards.
- Conduct competitive benchmarking of digital activities in the software and high technology sectors to recommend improvements in targeting messaging and channel mix.
- Implement basic search engine optimization practices across campaign assets to improve organic visibility for priority software products and high technology solutions.
- Monitor daily performance dashboards and prepare concise status reports that summarize key metrics insights and recommended actions for internal stakeholders and client representatives.
- Support marketing automation workflows by configuring audience segments triggers and communication sequences that nurture leads for technology centric solutions.
- Partner with regional teams across time zones using effective spoken English to coordinate global campaigns and maintain consistent execution quality.
- Ensure compliance with data privacy and consent requirements in all digital initiatives to protect customer trust and uphold corporate governance standards.
- Contribute to continuous improvement by documenting best practices lessons learned and repeatable playbooks tailored to independent software vendor and high technology engagements.
- Participate in hybrid meetings and virtual workshops to review campaign roadmaps gather feedback and refine digital strategies based on evolving client expectations.
Qualifications
- Demonstrate professional experience of two to four years in digital marketing with a clear record of executing campaigns for technology or software oriented organizations.
- Exhibit fluent spoken and written English communication skills that enable confident interaction with international stakeholders and precise articulation of marketing concepts.
- Show hands on familiarity with digital advertising platforms email marketing tools and web analytics solutions commonly used in modern marketing environments.
- Display understanding of independent software vendor business models and high technology market trends including subscription services and cloud based product offerings.
- Apply strong analytical thinking and spreadsheet skills to interpret performance reports and convert raw data into meaningful marketing recommendations.
- Work effectively in a hybrid model by managing time priorities and online collaboration tools to deliver consistent outcomes without the need for business travel.
- Bring knowledge of basic search engine optimization social media management and content marketing principles that support demand generation for software products.
Certifications Required
Preferred certifications include Google Analytics certification or Meta digital marketing credential or equivalent recognized digital marketing certification.
コグニザントについて
コグニザント（NASDAQ: CTSH）は、AI Builderおよびテクノロジーサービスプロバイダーとして、お客様にフルスタックのAIソリューションを構築することで、AI投資と企業価値を結ぶ架け橋となっています。業界、ビジネスプロセス、エンジニアリングに関する当社の深い専門知識を活かし、組織固有のビジネス環境をテクノロジー・システムに組み込みます。これにより、人間の可能性を最大限に引き出し、確かな成果を実現するとともに、急速に変化する世界においてグローバル企業が常に一歩先を行くための支援を行っています。 詳細については、cognizant.ai をご覧ください。
雇用に関する追加情報
本募集に記載されている報酬情報は、掲載日時点で正確なものです。Cognizantは、適用される法令に従い、いつでも本情報を変更する権利を留保します。
応募者は、対面またはビデオ会議による面接への参加を求められる場合があります。また、各面接の際に、現在有効な州政府または政府発行の身分証明書の提示を求められる場合があります。
Cognizantは機会均等雇用主です。応募および選考において、人種、肌の色、性別、宗教、信条、性的指向、性自認、国籍、障がい、遺伝情報、妊娠、退役軍人の地位、その他連邦法・州法・地方自治体の法律により保護されるいかなる特性に基づく差別も行いません。
