Field Marketing Manager

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference?

• Build strong working relationships with client-facing teams, Industry Solutions, and Consulting teams to enable joint go-to-market strategies. [Field Mark...or Manager | Word]
• Collaborate with business stakeholders to define and execute marketing plans aligned with business development goals. [Field Mark...or Manager | Word]

• Develop and execute integrated marketing programs to support engagement across key Financial Services accounts. [Field Mark...or Manager | Word]
• Partner with sales leaders and subject matter experts to create client-facing content including presentations, videos, and digital assets. [Field Mark...or Manager | Word]
• Support Account-Based Marketing (ABM) initiatives across 1:1, 1:few, and 1:many programs. [Field Mark...or Manager | Word]
• Ensure campaign amplification across internal and external channels. [Field Mark...or Manager | Word]
• Manage lead flow from marketing programs and coordinate with sales teams for follow-up. [Field Mark...or Manager | Word]
• Collaborate with global marketing teams to leverage thought leadership and campaign assets. [Field Mark...or Manager | Word]

• Plan and execute client engagement events, industry conferences, and experiential marketing programs. [Field Mark...or Manager | Word]
• Ensure effective representation of Cognizant solutions during events and engagements. [Field Mark...or Manager | Word]

• Track and report on marketing performance metrics including engagement, pipeline contribution, and lead generation. [Field Mark...or Manager | Word]
• Utilize data and insights to optimize programs and improve return on investment. [Field Mark...or Manager | Word]

• Support sales teams in progressing opportunities through targeted marketing initiatives. [Field Mark...or Manager | Word]
• Drive adoption and utilization of marketing content and programs. [Field Mark...or Manager | Word]

• Strong communication and storytelling capabilities across written, verbal, and visual formats. [Field Mark...or Manager | Word]
• Ability to lead and execute outcome-driven marketing programs in collaboration with multiple stakeholders. [Field Mark...or Manager | Word]
• Strong project and program management skills with the ability to manage multiple priorities. [Field Mark...or Manager | Word]
• Executive presence with the ability to influence and present to diverse audiences. [Field Mark...or Manager | Word]
• Collaborative and proactive approach to working across teams in a matrixed organization. [Field Mark...or Manager | Word]
• Experience leveraging marketing technology, analytics tools, and CRM platforms. [Field Mark...or Manager | Word]
• Ability to analyze data and optimize marketing effectiveness. [Field Mark...or Manager | Word]

• Bachelor’s degree in Business, Marketing, Communications, or a related field. [Field Mark...or Manager | Word]
• 6–10 years of relevant professional experience. [Field Mark...or Manager | Word]
• 6+ years of experience in marketing, Account-Based Marketing (ABM), demand generation, or sales enablement within professional services or B2B technology. [Field Mark...or Manager | Word]
• Industry experience in Banking, Financial Services, and/or Insurance. [Field Mark...or Manager | Word]
• Demonstrated experience in marketing campaign development, lead generation, and content creation.

Work model

We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

Salary and Other Compensation:

Applications will be accepted until July 24, 2026.

The annual salary for this position is between $110,000-125,000, depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.