Marketing GEO Strategist

We are looking for a Marketing GEO Strategist to define and own the brand's presence across generative AI platforms. This role combines deep marketing strategy expertise with cutting-edge knowledge of how large language models retrieve, rank, and synthesize brand information. You will develop the overarching GEO content and marketing strategy that drives AI citation, builds topical brand authority, and positions the brand as a trusted source in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and beyond.

• Develop and maintain a brand topic authority map, identifying high-value marketing content categories, mapping them to AI answer patterns, and defining strategic content briefs that guide the marketing content team.

• Conduct competitive GEO benchmarking to assess rival brand citations across AI engines, identify marketing share-of-voice gaps, and recommend strategic pivots to capture underserved query territories.

• Define the overall GEO content and marketing strategy, translating brand and business objectives into executable GEO initiatives across the marketing pod.

• Present strategic insights, emerging AI search trends, and forward-looking marketing recommendations to senior brand stakeholders, ensuring the engagement evolves with the generative search landscape.

• Review AI visibility metrics to track brand citation frequency across marketing-relevant queries, identify answer gaps, and surface prioritized content optimization opportunities.

• Develop marketing-specific GEO playbooks that integrate AI optimization into campaign planning, brand storytelling, and content marketing workflows.

• Align GEO strategy with broader marketing objectives including demand generation, brand awareness, customer acquisition, and competitive positioning.

• Advise on how marketing messaging, brand voice, and positioning statements should be adapted to maximize retrieval and citation by AI models.

• Coordinate with paid media and performance marketing teams to identify GEO-driven insights that can inform paid search and social targeting strategies.

• Build frameworks to measure the marketing impact of GEO—connecting AI citation growth to brand equity metrics, traffic attribution, and conversion outcomes.

• Generative search mechanics for marketers — deep understanding of how LLMs retrieve and synthesize brand information, including retrieval-augmented generation (RAG), prompt chaining, and knowledge graph querying.

• AI search platform proficiency — hands-on experience monitoring brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot using Semrush AI Toolkit.

• Brand entity strategy — understanding how brand entities are defined, disambiguated, and weighted in knowledge graphs, and how to improve brand salience through structured marketing content and external citation signals.

• Topic cluster architecture for marketing — designing hierarchical content ecosystems that build cumulative topical authority, mapping pillar pages to supporting marketing assets.

• Competitive intelligence for marketing — using citation frequency data, AI-answer monitoring tools, and content gap frameworks to benchmark brand performance against key competitors in AI-generated results.

• Strategic marketing roadmap development — translating ambiguous brand and business goals into a sequenced, prioritized GEO marketing execution plan with defined milestones and measurable success criteria.

• Marketing strategy integration — experience connecting GEO to integrated marketing campaigns, editorial calendars, brand guidelines, and cross-channel marketing planning.

What we offer

• The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
• Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
• The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
• A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
• Flexible health and financial benefits to support you and your eligible dependents—from day one.
• True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.  

About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.

Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.

Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.