About Cognizant Corporate Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.
About the Role
As a Senior Manager – Media Strategy within the Media Center of Excellence (COE), you will lead the development and execution of integrated media strategies that align with Cognizant’s marketing objectives. This role requires a strategic thinker with deep expertise in media channels, audience targeting, and performance measurement. You will serve as a trusted advisor to Field Marketing teams across regions, guiding them to ensure activities and outcomes are closely aligned with business goals.
You will collaborate across COE functions—including Partner Marketing, Measurement & Analytics, and Case Studies—while mentoring a team of media strategists and fostering a culture of innovation and continuous improvement.
Location: Chennai, Bangalore, Hyderabad & Pune.
In this role, you will:
- Develop and implement integrated media strategies across campaign types, including full-funnel, ABM, and lead generation.
- Lead media strategy planning, including audience analysis, forecasting, re-targeting, and budget allocation.
- Oversee execution of media plans across digital channels such as social, connected TV, and digital out-of-home.
- Collaborate with Brand & Creative, MarTech, and Analytics teams to ensure cohesive campaign execution.
- Utilize data and insights to optimize media performance and provide actionable recommendations.
- Define and track key metrics and KPIs for campaign success.
- Manage vendor relationships, negotiate media buys, and ensure best value outcomes.
- Mentor and develop media strategists, driving innovation and continuous improvement.
- Stay current on industry trends, emerging technologies, and best practices in media strategy.
What You Need to Have to Be Considered
- 12+ years of experience in B2B media planning and strategy across core channels and platforms.
- Proven track record of developing and executing media strategies that drive business outcomes.
- Bachelor’s degree in Marketing, Advertising, Communications, or related field (preferred but not essential).
- Strong analytical skills with the ability to interpret data to inform decisions.
- Excellent leadership and team management skills.
- Outstanding communication and presentation abilities.
- Hands-on proficiency in media planning tools and software.
- Experience working with procurement teams and managing vendor relationships.
- Media agency experience preferred.
These Will Help You Succeed
- Experience in integrated campaign management, including lead generation.
- Ability to think strategically while managing tactical execution.
- Strong interpersonal skills to influence and educate stakeholders across regions.
- A solutions-oriented mindset with adaptability to evolving business needs.
- Comfort with technology and business acumen to support MarTech stack usage.
Work Model
This role is based in Chennai, Bangalore, Hyderabad and Pune. We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
We’re excited to meet people who share our mission and can make an impact in a variety of ways. Don’t hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.
