Job Summary
This hybrid developer role focuses on implementing and optimizing marketing automation solutions using Adobe Marketo Engage and Adobe Campaign Classic for global clients. The developer will design build and maintain scalable campaign workflows ensure high quality campaign operations and collaborate with cross functional teams to deliver measurable business outcomes in travel and hospitality or airline domains.
Responsibilities
Design and implement automated marketing workflows using Adobe Marketo Engage and Adobe Campaign Classic that support complex multi step customer journeys and measurable engagement outcomesConfigure and optimize campaign assets including forms landing pages and email templates to enable consistent brand experiences and reliable lead capture across digital channelsDevelop and maintain reusable components such as tokens snippets and workflows that improve campaign operations efficiency and reduce time to market for new initiativesCoordinate campaign setup testing and deployment with campaign operations teams to ensure accurate audience targeting data integrity and timely launch of planned programsMonitor campaign performance metrics such as delivery engagement and conversion and identify opportunities to refine rules content and cadence for continuous improvementCreate and maintain detailed documentation for campaign configurations workflow logic and operational runbooks to support maintainability and knowledge sharing across teamsCollaborate with business stakeholders to translate marketing requirements into clear technical specifications and ensure alignment between solution design and campaign goalsIntegrate Adobe Marketo Engage and Adobe Campaign Classic with upstream and downstream systems such as customer databases and analytics to enable unified customer views and consistent reportingTroubleshoot and resolve issues related to campaign execution data flows and audience segmentation to minimize disruption and maintain high service qualityApply domain understanding in travel hospitality and airline contexts to design journeys that address traveler needs such as booking management loyalty engagement and ancillary servicesSupport governance by following standard operating procedures naming conventions and quality checks so that campaigns remain compliant and auditable across regionsPartner with analytics and insights teams to validate tracking configurations and ensure that campaign data is accurately captured and usable for reporting and optimizationContribute to continuous improvement by suggesting enhancements to tools processes and templates that help the organization scale marketing automation capabilities
Qualifications
Meet experience range of two to five years working as a marketing automation developer or engineer with hands on involvement in end to end campaign deliveryDemonstrate strong proficiency with Adobe Marketo Engage including smart campaigns scoring programs nurture streams and data management activitiesShow practical experience with Adobe Campaign Classic for campaign design audience building workflow orchestration and email or message delivery operationsExhibit solid background in campaign operations including intake requirements configuration quality assurance launch coordination and post campaign reviewsDisplay ability to work in a hybrid model collaborating effectively using remote tools and in person sessions while maintaining productivity and clear communicationBring exposure to travel and hospitality or airline products and services where understanding of reservations loyalty and customer journeys helps create relevant campaignsPossess working knowledge of data concepts such as segmentation list management field mapping and basic sql or query logic used in audience selection and validationIllustrate capability to manage multiple concurrent campaigns prioritize tasks and meet deadlines without compromising quality or compliance expectationsCommunicate clearly with marketing product and technology partners explaining technical constraints and options in language that supports shared decision makingAdapt quickly to new features in Adobe platforms and related tools by engaging in self learning and experimentation to keep solutions modern and effectiveApply strong problem solving skills to diagnose issues in campaign execution logs and data flows and propose pragmatic solutions aligned with operational standardsCommit to inclusive team culture by respecting diverse perspectives and contributing to a supportive environment where knowledge is shared openly
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.
