Job Summary
This hybrid role is for a developer with three to five years of experience in Adobe Marketo Engage Campaign Classic and Campaign Operations focused on building scalable marketing automation solutions for global clients in travel and hospitality and airlines domains optimizing customer journeys enabling data driven campaigns and supporting new product development while collaborating with cross functional teams in a day shift model without travel.
Responsibilities
Design and implement robust marketing automation workflows using Adobe Marketo Engage to support complex global campaigns that drive measurable customer engagement and revenue growth for the organization and its clients in travel and hospitality and airline domains.Develop and configure Campaign Classic solutions including data flows and audience targeting logic to ensure accurate segmentation high deliverability and timely execution of multichannel campaigns aligned to business objectives.Build and maintain reusable campaign assets such as forms templates smart lists program blueprints and operational flows that streamline campaign operations and support rapid launch of new products and services in travel and hospitality portfolios.Optimize end to end campaign operations by analyzing performance metrics identifying bottlenecks and implementing process enhancements that improve throughput reduce errors and increase campaign return on investment for key stakeholders.Collaborate with cross functional teams across marketing product analytics and technology to translate business requirements into detailed technical designs that fully leverage Adobe Marketo Engage and Campaign Classic capabilities in a hybrid work model.Integrate campaign platforms with enterprise systems such as customer data platforms customer relationship management tools and data warehouses to enable consistent profiles data driven targeting and unified reporting for travel and hospitality and airline initiatives.Monitor day to day campaign executions and platform health including data syncs trigger programs and batch processes and proactively resolve issues to safeguard customer experience and business continuity during day shift operations.Document campaign architectures technical configurations and operational runbooks in clear and accessible formats to support knowledge sharing onboarding of new team members and long term maintainability of solutions across the organization.Conduct rigorous testing of campaigns including quality checks on segmentation personalization content rendering and tracking to ensure that every launch meets compliance standards and delivers trustworthy insights for business decision making.Provide actionable recommendations to marketing and product stakeholders based on campaign performance analysis using key metrics such as conversion lift engagement and lifecycle progression to influence future strategy and new product development in travel and hospitality.Contribute to continuous improvement initiatives by evaluating emerging features within Adobe Marketo Engage and Campaign Classic and proposing enhancements that increase automation capability scalability and customer impact for multinational clients.Support governance of campaign operations by adhering to data privacy regulations internal standards and best practices ensuring that customer data is handled responsibly and that marketing activities reflect the company commitment to societal trust.Assist in mentoring peers on platform capabilities workflows and operational standards by sharing practical examples and reusable patterns that elevate overall team efficiency and consistency in campaign delivery.
Qualifications
Bring three to five years of hands on experience as a developer working with Adobe Marketo Engage delivering complex engagement programs nurturing journeys and scoring models for enterprise scale environments.Demonstrate strong expertise in Campaign Classic including design of schemas targeting workflows and delivery configurations along with solid understanding of campaign operations in high volume contexts.Apply practical knowledge of campaign operations encompassing intake briefing capacity planning configuration execution and post campaign analysis with an emphasis on accuracy timeliness and stakeholder transparency.Leverage experience or strong interest in travel and hospitality and airline products and services using domain insights to design journeys that reflect real customer behaviors across booking travel and post trip stages.Exhibit proficiency in data handling including field mapping list management subscription preferences and tracking configuration ensuring that all campaigns are underpinned by reliable and well governed data foundations.Utilize sound problem solving and debugging skills to diagnose issues in automation workflows integrations and tracking setups and to implement sustainable fixes that prevent recurrence and protect business outcomes.Communicate clearly with non technical stakeholders translating complex technical concepts into straightforward explanations that support effective planning decision making and alignment in a hybrid collaborative environment.
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
