Skip to main content

Developer

00070061521



Job Summary

This hybrid role is for a developer with three to five years of experience in Adobe Marketo Engage Campaign Classic and Campaign Operations focused on building scalable marketing automation solutions for global clients in travel and hospitality and airlines domains optimizing customer journeys enabling data driven campaigns and supporting new product development while collaborating with cross functional teams in a day shift model without travel.


Responsibilities

  • Design and implement robust marketing automation workflows using Adobe Marketo Engage to support complex global campaigns that drive measurable customer engagement and revenue growth for the organization and its clients in travel and hospitality and airline domains.
  • Develop and configure Campaign Classic solutions including data flows and audience targeting logic to ensure accurate segmentation high deliverability and timely execution of multichannel campaigns aligned to business objectives.
  • Build and maintain reusable campaign assets such as forms templates smart lists program blueprints and operational flows that streamline campaign operations and support rapid launch of new products and services in travel and hospitality portfolios.
  • Optimize end to end campaign operations by analyzing performance metrics identifying bottlenecks and implementing process enhancements that improve throughput reduce errors and increase campaign return on investment for key stakeholders.
  • Collaborate with cross functional teams across marketing product analytics and technology to translate business requirements into detailed technical designs that fully leverage Adobe Marketo Engage and Campaign Classic capabilities in a hybrid work model.
  • Integrate campaign platforms with enterprise systems such as customer data platforms customer relationship management tools and data warehouses to enable consistent profiles data driven targeting and unified reporting for travel and hospitality and airline initiatives.
  • Monitor day to day campaign executions and platform health including data syncs trigger programs and batch processes and proactively resolve issues to safeguard customer experience and business continuity during day shift operations.
  • Document campaign architectures technical configurations and operational runbooks in clear and accessible formats to support knowledge sharing onboarding of new team members and long term maintainability of solutions across the organization.
  • Conduct rigorous testing of campaigns including quality checks on segmentation personalization content rendering and tracking to ensure that every launch meets compliance standards and delivers trustworthy insights for business decision making.
  • Provide actionable recommendations to marketing and product stakeholders based on campaign performance analysis using key metrics such as conversion lift engagement and lifecycle progression to influence future strategy and new product development in travel and hospitality.
  • Contribute to continuous improvement initiatives by evaluating emerging features within Adobe Marketo Engage and Campaign Classic and proposing enhancements that increase automation capability scalability and customer impact for multinational clients.
  • Support governance of campaign operations by adhering to data privacy regulations internal standards and best practices ensuring that customer data is handled responsibly and that marketing activities reflect the company commitment to societal trust.
  • Assist in mentoring peers on platform capabilities workflows and operational standards by sharing practical examples and reusable patterns that elevate overall team efficiency and consistency in campaign delivery.

    • Qualifications

  • Bring three to five years of hands on experience as a developer working with Adobe Marketo Engage delivering complex engagement programs nurturing journeys and scoring models for enterprise scale environments.
  • Demonstrate strong expertise in Campaign Classic including design of schemas targeting workflows and delivery configurations along with solid understanding of campaign operations in high volume contexts.
  • Apply practical knowledge of campaign operations encompassing intake briefing capacity planning configuration execution and post campaign analysis with an emphasis on accuracy timeliness and stakeholder transparency.
  • Leverage experience or strong interest in travel and hospitality and airline products and services using domain insights to design journeys that reflect real customer behaviors across booking travel and post trip stages.
  • Exhibit proficiency in data handling including field mapping list management subscription preferences and tracking configuration ensuring that all campaigns are underpinned by reliable and well governed data foundations.
  • Utilize sound problem solving and debugging skills to diagnose issues in automation workflows integrations and tracking setups and to implement sustainable fixes that prevent recurrence and protect business outcomes.
  • Communicate clearly with non technical stakeholders translating complex technical concepts into straightforward explanations that support effective planning decision making and alignment in a hybrid collaborative environment.

    • About Cognizant
    Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

    Things to know before you apply

    • Work authorization: Cognizant will only consider applicants for this position who are legally authorized to work in Canada without requiring employer sponsorship, now or at any time in the future.
    • Accommodations: If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
    • AI in hiring: We use artificial intelligence (AI) tools to help us screen and assess applications more efficiently. Our team performs additional human review and ultimately decides who moves forward in our hiring process.
    • Open position: Unless otherwise stated, this job posting is for an open position on our team.
    • Language proficiency: We ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.
    • Inclusion: Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

    Benefits that help you thrive and grow

    Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

    a blue line drawing of a plant with leaves

    Financial wellbeing

    We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include financial education, a pension plan with matching contributions, etc.

    Stay Healthy Midnight Blue RGB

    Physical and mental health

    We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

    Build The Career You Want Midnight Blue RGB

    Your career, your way

    With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

    Making A Meaningful Impact Midnight Blue RGB

    Real-world impact

    Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

    Your path to Cognizant

    Here’s what you can expect from our hiring process. Please keep in mind that it may vary by role and location. Explore our FAQs to learn more.

    a person sitting at a table using a laptop

    Step 1: Apply to the right opportunity

    Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

    a person holding a tablet and talking on the phone

    Step 2: Connect with your recruiter

    If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

    a person smiling at a table with a laptop

    Step 3: Show off your skills

    If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

    a group of people sitting around a table

    Step 4: Decision time

    Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

    CAN Brigitte
    Cognizant is great for those wanting to make the world a better place, as we create solutions with top technology partners to address complex problems for our clients.
    Brigitte Roy Director of Strategy Alliances
    CAN Rahul
    I’m supported by motivational leaders who empower me to grow in my career through learning programs, industry conferences and internal job moves. I’m proud of the career progression I’m making here.
    Rahul Sathe Principal Product Architect – Insurance
    Can Amita
    The moment I joined Cognizant, I felt like I belonged. I was heard and empowered to challenge ideas—and I still am to this day.
    Dr. Amita Oppal Gill Service Line Sales Manager
    1 (2)
    Cognizant has one of the best learning ecosystems you can ask for. From sponsored certifications to training platforms to mentorship, we have all that we need to grow.
    Debashish Mishra SAP MM Developer

    Haven't yet found the right opportunity?

    Get the latest updates on job opportunities, recruitment events and company news—tailored just for you!

    Be in the know