About Cognizant Corporate
Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.
About the Role
As a Campaign Manager supporting the North American Field Marketing Team, you will play a key role in planning and executing client-facing marketing programs that drive demand generation and brand engagement. From concept to execution, you will manage integrated campaigns across digital, content, account-based, and partner marketing channels — collaborating across sales, partners, and cross-functional teams to deliver measurable business outcomes.
In this role, you will:
- Define and execute marketing campaigns that build brand presence, engage clients, and generate qualified leads.
- Develop compelling landing pages with valuable content to effectively engage clients and prospects.
- Co-create sales enablement assets, case studies, and marketing collateral aligned with business objectives.
- Collaborate with internal teams including thought leadership, advisory, PR, social media, and sales leadership to reach target audiences and key decision makers.
- Plan, manage, and optimize the marketing budget for maximum ROI.
- Partner with multiple internal and external stakeholders to ensure timely delivery of assets in line with Cognizant branding guidelines.
- Continuously measure and optimize marketing program performance using MarTech tools and Salesforce data.
What You Need to Have to Be Considered
- 8+ years of experience in B2B and/or professional services marketing with a proven ability to articulate key messages and value propositions.
- Strong expertise in integrated, account-based, and demand generation marketing using platforms such as Pardot, Adobe Experience, and 6Sense.
- Experience tracking marketing-influenced revenue through sales automation tools like Salesforce.
- Hands-on experience with AI and generative AI marketing tools.
- Excellent project management skills with the ability to lead cross-functional, cross-regional teams within budget and on time.
- Strong written and verbal communication skills, including executive-level communications.
These Will Help You Succeed
- Ability to self-start and manage multiple priorities in a highly matrixed, fast-paced environment.
- Strategic thinking with the ability to align tactical execution to broader business vision.
- Openness to experimentation and innovation in campaign development and partner engagement.
- Pipeline Influence: Growth and conversion of marketing-influenced pipeline.
- Brand Visibility: Increased awareness and share of voice in the North American market.
- Client Engagement: Improved engagement and response metrics across campaigns.
- Stakeholder Satisfaction: Positive feedback from sales, field marketing, and partner teams.
Work Model
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
