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Campaign Marketing - Manager

00069301101

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About the Role

As a Campaign Manager supporting the North American Field Marketing Team, you will play a key role in planning and executing client-facing marketing programs that drive demand generation and brand engagement. From concept to execution, you will manage integrated campaigns across digital, content, account-based, and partner marketing channels — collaborating across sales, partners, and cross-functional teams to deliver measurable business outcomes.

In this role, you will:

  • Define and execute marketing campaigns that build brand presence, engage clients, and generate qualified leads.
  • Develop compelling landing pages with valuable content to effectively engage clients and prospects.
  • Co-create sales enablement assets, case studies, and marketing collateral aligned with business objectives.
  • Collaborate with internal teams including thought leadership, advisory, PR, social media, and sales leadership to reach target audiences and key decision makers.
  • Plan, manage, and optimize the marketing budget for maximum ROI.
  • Partner with multiple internal and external stakeholders to ensure timely delivery of assets in line with Cognizant branding guidelines.
  • Continuously measure and optimize marketing program performance using MarTech tools and Salesforce data.

What You Need to Have to Be Considered

  • 8+ years of experience in B2B and/or professional services marketing with a proven ability to articulate key messages and value propositions.
  • Strong expertise in integrated, account-based, and demand generation marketing using platforms such as Pardot, Adobe Experience, and 6Sense.
  • Experience tracking marketing-influenced revenue through sales automation tools like Salesforce.
  • Hands-on experience with AI and generative AI marketing tools.
  • Excellent project management skills with the ability to lead cross-functional, cross-regional teams within budget and on time.
  • Strong written and verbal communication skills, including executive-level communications.

These Will Help You Succeed

  • Ability to self-start and manage multiple priorities in a highly matrixed, fast-paced environment.
  • Strategic thinking with the ability to align tactical execution to broader business vision.
  • Openness to experimentation and innovation in campaign development and partner engagement.
  • Pipeline Influence: Growth and conversion of marketing-influenced pipeline.
  • Brand Visibility: Increased awareness and share of voice in the North American market.
  • Client Engagement: Improved engagement and response metrics across campaigns.
  • Stakeholder Satisfaction: Positive feedback from sales, field marketing, and partner teams.

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

What we offer

  • The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
  • Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
  • The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
  • A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
  • Flexible health and financial benefits to support you and your eligible dependents—from day one.
  • True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.  

About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.

Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.

Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.

Your path to Cognizant

Wondering what to expect after you apply? Here’s a peek at our recruitment process—and keep in mind that not all candidates advance through every step and the process may vary depending on your role and location.

Your Application Midnight Blue RGB

Step 1: Application

Find an open role that aligns with your skills and career goals and show us why you’re the person for the job. Consider joining our Talent Community if you don’t find the right opportunity.

Phone Call Midnight Blue RGB

Step 2: Recruiter call

If one of our recruiters sees a fit, they’ll set up a short introductory call to learn more about you and how your experiences and skills align with the role.

Step 3: Interview(s)

If you and our team would like to continue the process, you’ll meet with one of our hiring managers. Some roles may also require technical assessments and/or client interviews.

Step 4: Final decision

Our hiring team will then review each candidates’ potential to succeed in the role. This process may take some time because we want to get it right—but you can count on us to keep you updated.

Benefits that help you thrive and grow

Our teams achieve incredible things when they feel fully supported. That’s why our benefits program is built around the diverse needs of our people—so they can enjoy a fulfilling, balanced and healthy life.

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Financial wellbeing

Financial wellbeing

We regularly review market data to ensure compensation is competitive and reflects the value you bring. Your benefits extend beyond pay and may include retirement plans, financial education, discount programs, etc.

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Physical and mental wellbeing

Physical and mental wellbeing

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

Your Career, Your Way
Your career, your way

Your career, your way

With 90% of our associates building skills through GenAI training, job shadowing, industry certifications and more, you have everything you need to build a full career.

Professionals
Real-world impact

Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

02.2026 Superlearner Debashish
"Cognizant has one of the best learning ecosystems you can ask for. From sponsored certifications to training platforms to mentorship, we have all that we need to grow.”
Debashish Mishra SAP MM Developer
Laura Reynaud
"Cognizant offers me more than a job; it offers a community. We support each other, collaborate across borders and celebrate wins together. If you’re looking for a culture that values flexibility, diversity and growth, this is the place to be."
Laura Reynaud Lead Counsel
Lucas Hoffman
“I’ve had the chance to work on impactful projects and shadow colleagues, all while getting involved in internal initiatives. The world is your oyster at Cognizant—you just need to take advantage of it!”
Lucas Hoffman Consultant
Sujatha’S Journey Main
“When I first joined, I was quiet and hesitant to share my thoughts. The leadership programs and the mentoring I’ve received have helped me find my voice and grow as a leader.”
Sujatha Gopalakrishnan Portfolio Delivery Lead
Paulo Miguel Epili Main
"Nobody here says ‘that’s not my job.’ People just help. That’s the entrepreneurial culture that makes me stay at Cognizant.”
Paulo Miguel Epili Sr. Process Executive

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