Job summary
This remote corporate role focuses on advanced sales and marketing activities to support global business growth in a night shift work model. The professional will design campaigns manage complex pipelines and optimize customer engagement journeys while collaborating virtually with cross functional teams to align sales and marketing strategies with the company mission and long term value creation.
Responsibilities
- Drive strategic sales planning initiatives that align corporate revenue objectives with targeted marketing programs designed to grow long term customer value and strengthen overall business performance in a remote night shift environment.
- Coordinate virtual sales and marketing activities across multiple regions to ensure consistent messaging accurate positioning and timely execution of campaigns that support unified corporate brand awareness and sustainable growth.
- Develop data informed sales forecasts and marketing performance projections that guide resource allocation decisions and highlight priority opportunities for pipeline expansion across key customer segments.
- Design and refine integrated sales and marketing campaigns that combine digital outreach account nurturing and content initiatives to increase qualified leads and accelerate opportunity conversion for global markets.
- Monitor sales funnel metrics and marketing analytics dashboards to identify performance gaps emerging patterns and corrective actions that improve conversion rates and overall campaign effectiveness.
- Collaborate closely with remote sales teams marketing operations and support functions to define clear objectives success metrics and timelines for each initiative while maintaining smooth communication in the night shift.
- Create compelling sales enablement materials such as value narratives pitch outlines and campaign playbooks that empower client facing teams to articulate corporate offerings and business outcomes with clarity.
- Optimize customer engagement journeys by reviewing feedback interaction histories and digital behavior signals to refine messaging sequencing and channel mix for enhanced customer satisfaction and retention.
- Support pricing and promotional strategies by providing market trend insights competitor observations and evidence based recommendations that help shape commercial decisions and drive profitable growth.
- Ensure compliance with corporate policies and regulatory expectations by maintaining accurate records of sales activities campaign documentation and customer interactions in shared digital systems.
- Provide mentoring and guidance to less experienced sales and marketing colleagues by sharing practical techniques structured feedback and best practices that raise overall team capability.
- Partner with analytics and technology stakeholders to evaluate and adopt tools that improve automation reporting quality and operational efficiency across remote sales and marketing workflows.
- Align daily actions and campaign priorities with the organizations purpose by emphasizing ethical selling practices responsible marketing messages and solutions that create meaningful value for customers and society.
Qualifications
- Possess a bachelor degree or higher in business marketing communications or a related discipline with substantial exposure to sales strategy and customer engagement concepts.
- Demonstrate seven to ten years of progressive experience in corporate sales and marketing roles with a strong record of meeting or exceeding revenue and campaign performance targets.
- Exhibit advanced proficiency in using customer relationship management platforms and marketing automation tools to manage pipelines track interactions and generate performance insights.
- Show proven capability in developing integrated marketing campaigns across digital channels such as email outreach online events and content distribution to support sales objectives.
- Display strong analytical skills with the ability to interpret performance metrics segment data and transform findings into actionable improvement plans for sales and marketing initiatives.
- Communicate clearly in written and verbal formats suited for remote collaboration environments including virtual meetings shared documentation and asynchronous status updates.
- Adapt effectively to night shift schedules while maintaining consistent productivity responsiveness and collaboration with cross functional teams in different geographic locations.
About Cognizant
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
