Please note, this role is not able to offer visa transfer or sponsorship now or in the future Role: Martech Lead Location: Halifax, NS or Remote. Experience: 12+ Years Salary and Other Compensation: The annual salary for this position is between $110,000/Year to $130,000/Year depending on the experience and other qualifications of the candidate. This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans. Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: Medical/Dental/Vision/Life Insurance • Paid holidays plus Paid Time Off • 401(k) plan and contributions • Long-term/Short-term Disability • Paid Parental Leave • Employee Stock Purchase Plan Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Requirements Analysis — Act as a Technical Business Analyst to gather, refine, and translate business requirements into detailed functional and technical specifications. AEP or Adobe Campaign Data Modeling — Design XDM schemas, datasets, identity stitching strategies, and data ingestion patterns across batch and streaming sources. AJO Journey Design or Adobe Campaign — Architect real‑time and scheduled journeys, decisioning logic, segmentation, and personalization rules. Technical Documentation — Produce solution designs, sequence diagrams, data flow maps, and implementation playbooks. Stakeholder Alignment — Bridge business, marketing, engineering, and data teams to ensure clarity, feasibility, and alignment. |
Implementation Oversight — Guide development teams, validate configurations, perform QA, and ensure solutions meet architectural standards.
Required Qualifications
Solution architecture experience — 5–10+ years designing enterprise-scale MarTech or data-driven architectures, ideally within Adobe Experience Cloud.
Technical Business Analysis — Strong skills in requirements gathering, user stories, acceptance criteria, process mapping, and translating business needs into technical specifications.
Data modeling & engineering fundamentals — Understanding of ETL/ELT, event streaming, APIs, JSON, data governance, and customer identity resolution.
Integration architecture — Experience integrating Adobe tools with CRM, data warehouses, analytics platforms, and activation channels.
Marketing technology knowledge — Familiarity with lifecycle marketing, personalization, segmentation, and customer journey frameworks.
Documentation & design artifacts — Ability to produce solution designs, sequence diagrams, data flow maps, and architectural blueprints.
Stakeholder communication — Ability to bridge marketing, engineering, data, and business teams with clear communication and decision-making.
What we offer
- The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
- Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
- The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
- A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
- Flexible health and financial benefits to support you and your eligible dependents—from day one.
- True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.
