Please note, this role is not able to offer visa transfer or sponsorship now or in the future Role: Martech Lead Location: Halifax, NS or Remote. Experience: 12+ Years Salary and Other Compensation: The annual salary for this position is between $110,000/Year to $130,000/Year depending on the experience and other qualifications of the candidate. This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans. Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: Medical/Dental/Vision/Life Insurance • Paid holidays plus Paid Time Off • 401(k) plan and contributions • Long-term/Short-term Disability • Paid Parental Leave • Employee Stock Purchase Plan Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Requirements Analysis — Act as a Technical Business Analyst to gather, refine, and translate business requirements into detailed functional and technical specifications. AEP or Adobe Campaign Data Modeling — Design XDM schemas, datasets, identity stitching strategies, and data ingestion patterns across batch and streaming sources. AJO Journey Design or Adobe Campaign — Architect real‑time and scheduled journeys, decisioning logic, segmentation, and personalization rules. Technical Documentation — Produce solution designs, sequence diagrams, data flow maps, and implementation playbooks. Stakeholder Alignment — Bridge business, marketing, engineering, and data teams to ensure clarity, feasibility, and alignment. |
Implementation Oversight — Guide development teams, validate configurations, perform QA, and ensure solutions meet architectural standards.
Required Qualifications
Solution architecture experience — 5–10+ years designing enterprise-scale MarTech or data-driven architectures, ideally within Adobe Experience Cloud.
Technical Business Analysis — Strong skills in requirements gathering, user stories, acceptance criteria, process mapping, and translating business needs into technical specifications.
Data modeling & engineering fundamentals — Understanding of ETL/ELT, event streaming, APIs, JSON, data governance, and customer identity resolution.
Integration architecture — Experience integrating Adobe tools with CRM, data warehouses, analytics platforms, and activation channels.
Marketing technology knowledge — Familiarity with lifecycle marketing, personalization, segmentation, and customer journey frameworks.
Documentation & design artifacts — Ability to produce solution designs, sequence diagrams, data flow maps, and architectural blueprints.
Stakeholder communication — Ability to bridge marketing, engineering, data, and business teams with clear communication and decision-making.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
