Job Summary
Serve as a subject matter expert in digital marketing for hi tech clients using strong English communication and advanced skills in MS Excel to drive data informed campaigns. Collaborate in a hybrid work model during day shifts to optimize performance deliver measurable business outcomes and support scalable marketing strategies across global markets.
Responsibilities
- Design and execute digital marketing initiatives tailored to hi tech products and services to support measurable pipeline growth and brand visibility across defined markets.
- Analyze campaign performance data using MS Excel to generate detailed reports and actionable insights that help optimize budget allocation and audience targeting.
- Coordinate with internal marketing sales and product teams to align digital tactics with business priorities and ensure consistent messaging across all online touchpoints.
- Develop clear and compelling digital content briefs that support search social and email campaigns while ensuring accurate representation of complex hi tech offerings.
- Monitor key performance indicators for web traffic engagement and conversion to identify opportunities for continuous improvement in digital channels.
- Optimize landing pages and campaign assets by interpreting testing results and Excel based performance dashboards to improve conversion rates and lead quality.
- Support campaign planning by researching competitor activity and digital trends in the hi tech domain and summarizing findings into concise Excel based views.
- Ensure all digital activities adhere to internal compliance standards and data privacy policies while maintaining a consistent and inclusive brand voice.
- Collaborate in a hybrid work environment by participating in virtual and onsite meetings to provide timely updates and clarify campaign requirements.
- Prepare and deliver clear English language presentations and status updates that translate complex data into insights for stakeholders with different levels of digital expertise.
- Partner with analytics and operations teams to validate data accuracy in tracking sheets and dashboards built using MS Excel and related tools.
- Contribute to continuous process improvement by documenting repeatable campaign workflows and proposing enhancements that increase efficiency and impact.
- Support the broader marketing organization by sharing hi tech domain knowledge that helps refine audience personas and value propositions across campaigns.
Qualifications
- Demonstrate two to four years of experience in digital marketing roles with a strong focus on executing and optimizing campaigns for technology or hi tech businesses.
- Exhibit advanced proficiency in MS Excel including formulas pivot tables and charting to manage large data sets and interpret campaign performance trends.
- Communicate fluently and confidently in spoken and written English to collaborate with global stakeholders and craft clear marketing messages.
- Show practical exposure to hybrid work environments using collaboration tools to coordinate tasks and maintain productivity across onsite and remote settings.
- Apply understanding of hi tech industry dynamics such as innovation cycles and product lifecycles to design relevant and timely digital marketing initiatives.
- Utilize familiarity with common digital marketing tools such as web analytics platforms and email or social management systems to support campaign execution.
- Display strong organizational and time management abilities to handle concurrent campaigns while meeting deadlines and quality expectations in a day shift model.
About Cognizant
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
