Skip to main content

Tech Lead - Salesforce Data Cloud/ Data 360

47965

Role Summary

Seeking a Tech Lead / Senior Developer on Salesforce Data Cloud. The role will lead the design and implementation of scalable customer data and marketing solutions, including data ingestion, DLO/DMO modelling, Identity Resolution, Unified Profiles, Calculated Insights, segmentation, and activation. The candidate should have strong experience integrating Data Cloud with Salesforce CRM and enterprise data sources, with solid understanding of data governance, consent, privacy, security, and performance. The role also requires working knowledge of Marketing Cloud Next to leverage Data Cloud audiences and insights for campaign orchestration, personalization, and customer engagement. As a hands-on technical lead, the candidate will own solution design, technical reviews, troubleshooting, mentoring, and delivery standards across the implementation.

Key Responsibilities

· Enable SF Data Cloud functionality and Integrations. Provide best practice guidance. Act as Primary consultant.

· Design and implement Identity Resolution, including matching and reconciliation rules, Unified Individual profiles, identity strategy, and customer data unification across CRM, digital, marketing, and external data sources.

· Build and optimize Calculated Insights, Segmentation, Streaming Insights, and audience activation to support marketing, personalization, analytics, and customer engagement use cases.

· Design scalable Data Cloud architecture and integrations using Salesforce CRM, APIs, connectors, cloud data platforms, data lakes/warehouses, and batch/streaming ingestion patterns.

· Implement Data Cloud activation patterns to Salesforce applications and downstream marketing/advertising channels, ensuring correct audience qualification, refresh, and activation.

· Provide hands-on technical leadership for Data Cloud solution design, data modelling, identity resolution, integration design, technical estimation, development, code/configuration reviews, troubleshooting, and production support.

· Design Data Cloud + Marketing Cloud Next end-to-end solutions where unified profiles, segments, calculated insights, and customer signals are leveraged for personalized and automated customer engagement.

· Lead and mentor developers, establish Salesforce architecture and development standards, collaborate with marketing/data/integration/CRM teams.

Requirements & Skill Sets

· Minimum 8 years of experience in Digital Marketing

· Strong hands-on experience in Salesforce Data Cloud, covering data ingestion, Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), data mapping, harmonization, and Salesforce canonical data models.

· Strong understanding of data governance, consent, privacy, data quality, security, access controls, data retention, and large-volume performance optimization within Data Cloud.

· Understanding of Salesforce Marketing Cloud Next, including campaign creation, audience selection, segmentation, content/personalization, journey or marketing orchestration, and activation using Data Cloud unified customer profiles.

· Preferably hold relevant Salesforce Data Cloud certifications with exposure to Agentforce and Salesforce AI capabilities.

· Sound knowledge of marketing domain processes.

· Salesforce Marketing Cloud experience.

· Salesforce Marketing Cloud Personalization experience

· Agile methodologies

· HubSpot Integration

· SF Data Cloud Certification

#LI-CTSAPAC

Things to know before you apply

  • Work authorization: Cognizant will only consider applicants for this position who are legally authorized to work in Canada without requiring employer sponsorship, now or at any time in the future.
  • Accommodations: If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
  • AI in hiring: We use artificial intelligence (AI) tools to help us screen and assess applications more efficiently. Our team performs additional human review and ultimately decides who moves forward in our hiring process.
  • Open position: Unless otherwise stated, this job posting is for an open position on our team.
  • Language proficiency: We ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.
  • Inclusion: Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.

About Cognizant
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

Benefits that help you thrive and grow

Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

a blue line drawing of a plant with leaves

Financial wellbeing

We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include financial education, a pension plan with matching contributions, etc.

Stay Healthy Midnight Blue RGB

Physical and mental health

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

Build The Career You Want Midnight Blue RGB

Your career, your way

With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

Making A Meaningful Impact Midnight Blue RGB

Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

Your path to Cognizant

Here’s what you can expect from our hiring process. Please keep in mind that it may vary by role and location. Explore our FAQs to learn more.

a person sitting at a table using a laptop

Step 1: Apply to the right opportunity

Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

a person holding a tablet and talking on the phone

Step 2: Connect with your recruiter

If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

a person smiling at a table with a laptop

Step 3: Show off your skills

If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

a group of people sitting around a table

Step 4: Decision time

Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

CAN Brigitte
Cognizant is great for those wanting to make the world a better place, as we create solutions with top technology partners to address complex problems for our clients.
Brigitte Roy Director of Strategy Alliances
CAN Rahul
I’m supported by motivational leaders who empower me to grow in my career through learning programs, industry conferences and internal job moves. I’m proud of the career progression I’m making here.
Rahul Sathe Principal Product Architect – Insurance
Can Amita
The moment I joined Cognizant, I felt like I belonged. I was heard and empowered to challenge ideas—and I still am to this day.
Dr. Amita Oppal Gill Service Line Sales Manager
a person in a blue jacket
Cognizant has one of the best learning ecosystems you can ask for. From sponsored certifications to training platforms to mentorship, we have all that we need to grow.
Debashish Mishra SAP MM Developer

Haven't yet found the right opportunity?

Get the latest updates on job opportunities, recruitment events and company news—tailored just for you!

Be in the know