Job Summary
This hybrid role is for a developer with three to five years of experience in Adobe Marketo Engage Campaign Classic and Campaign Operations focused on building scalable marketing automation solutions for global clients in travel and hospitality and airlines domains optimizing customer journeys enabling data driven campaigns and supporting new product development while collaborating with cross functional teams in a day shift model without travel.
Responsibilities
Design and implement robust marketing automation workflows using Adobe Marketo Engage to support complex global campaigns that drive measurable customer engagement and revenue growth for the organization and its clients in travel and hospitality and airline domains.Develop and configure Campaign Classic solutions including data flows and audience targeting logic to ensure accurate segmentation high deliverability and timely execution of multichannel campaigns aligned to business objectives.Build and maintain reusable campaign assets such as forms templates smart lists program blueprints and operational flows that streamline campaign operations and support rapid launch of new products and services in travel and hospitality portfolios.Optimize end to end campaign operations by analyzing performance metrics identifying bottlenecks and implementing process enhancements that improve throughput reduce errors and increase campaign return on investment for key stakeholders.Collaborate with cross functional teams across marketing product analytics and technology to translate business requirements into detailed technical designs that fully leverage Adobe Marketo Engage and Campaign Classic capabilities in a hybrid work model.Integrate campaign platforms with enterprise systems such as customer data platforms customer relationship management tools and data warehouses to enable consistent profiles data driven targeting and unified reporting for travel and hospitality and airline initiatives.Monitor day to day campaign executions and platform health including data syncs trigger programs and batch processes and proactively resolve issues to safeguard customer experience and business continuity during day shift operations.Document campaign architectures technical configurations and operational runbooks in clear and accessible formats to support knowledge sharing onboarding of new team members and long term maintainability of solutions across the organization.Conduct rigorous testing of campaigns including quality checks on segmentation personalization content rendering and tracking to ensure that every launch meets compliance standards and delivers trustworthy insights for business decision making.Provide actionable recommendations to marketing and product stakeholders based on campaign performance analysis using key metrics such as conversion lift engagement and lifecycle progression to influence future strategy and new product development in travel and hospitality.Contribute to continuous improvement initiatives by evaluating emerging features within Adobe Marketo Engage and Campaign Classic and proposing enhancements that increase automation capability scalability and customer impact for multinational clients.Support governance of campaign operations by adhering to data privacy regulations internal standards and best practices ensuring that customer data is handled responsibly and that marketing activities reflect the company commitment to societal trust.Assist in mentoring peers on platform capabilities workflows and operational standards by sharing practical examples and reusable patterns that elevate overall team efficiency and consistency in campaign delivery.
Qualifications
Bring three to five years of hands on experience as a developer working with Adobe Marketo Engage delivering complex engagement programs nurturing journeys and scoring models for enterprise scale environments.Demonstrate strong expertise in Campaign Classic including design of schemas targeting workflows and delivery configurations along with solid understanding of campaign operations in high volume contexts.Apply practical knowledge of campaign operations encompassing intake briefing capacity planning configuration execution and post campaign analysis with an emphasis on accuracy timeliness and stakeholder transparency.Leverage experience or strong interest in travel and hospitality and airline products and services using domain insights to design journeys that reflect real customer behaviors across booking travel and post trip stages.Exhibit proficiency in data handling including field mapping list management subscription preferences and tracking configuration ensuring that all campaigns are underpinned by reliable and well governed data foundations.Utilize sound problem solving and debugging skills to diagnose issues in automation workflows integrations and tracking setups and to implement sustainable fixes that prevent recurrence and protect business outcomes.Communicate clearly with non technical stakeholders translating complex technical concepts into straightforward explanations that support effective planning decision making and alignment in a hybrid collaborative environment.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.
