Job Summary
Paid Media Strategist
Role summary
The Paid Media Strategist leads the development of data informed audience driven paid media strategies across digital channels. As the strategic anchor of the Paid Media POD the strategist turns insights into actionable plans that maximize performance efficiency and brand impact.
Responsibilities
Key Responsibilities
Develop multi channel paid media strategies grounded in audience insights platform behavior and campaign objectives. Define channel mix targeting frameworks creative testing plans and optimization strategies across search social display and video.
Analyze campaign performance trends interpret data signals and recommend strategic mid flight optimizations to improve efficiency and outcomes.
Build testing roadmaps that include creative variants audience splits and messaging hypotheses to drive continuous learning.
Ensure all media strategies follow brand guidelines platform compliance rules and established brand safety standards.
3-5 years of experience in digital and paid media strategy.
Proficiency with Google Ads Meta Ads Manager and relevant paid media platforms.
Strong analytical skills with experience using platform and analytics tools.
Excellent communication strategic thinking and cross team collaboration abilities.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
