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Adobe Analytics / Google Analytics with Tag Management

00069113421

Role: Adobe / Google Analytics
Location : Pan India
Experience: 4+ to 9 Years
Notice Period : Immediate to 90 days
Mode of Interview : In Person Interview (Coimbatore location)

1.Digital Analytics Solutions:

  • Universal Analytics (UA)
  • Google Analytics 3 implementation (GA3)
  • Google Analytics 4 implementation (GA4) & Google Analytics Reporting
  • Adobe Analytics implementation & Adobe Analytics reporting
  • Firebase Analytics implementation
  • Mobile Appmeasurement using GA4, Adobe Analytics (iOS and Android)
  • Adobe Web SDK implementation or AEPWeb SDK implementation
  • Adobe Target implementation or any other personalization solutions (A/B Test, Multivariate Test, Recommendations, Behavioural Targeting etc.)
  • Adobe Audience Manager implementation (Data Management Platform)
  • Adobe Campaign Manager

2.Tag Management Solutions:

  • Adobe Tag Manager
  • Dynamic Tag Manager
  • Google Tag Manager
  • Adobe Launch
  • TealiumiQ
  • Ensighten
  • Signal

3.Customer Data Platforms:

  • Tealium Eventstream and Tealium Audiencestream or Tealium CDP
  • Adobe Experience Platform (CDP)
  • Salesforce Data Cloud (CDP)
  • mParticle CDP
  • Segment CDP
  • TeasureData CDP
  • Lytics CDP
  • ActioniQ CDP
  • Data Aggregation using CDP
  • Schema Building using CDP
  • Orchestration & Activation using CDP
  • Measurement using CDP
  • Data Science & Modeling using CDP
  • CDP Technology Evaluation

4.Technical Skills:

  • JavaScript (Must have)
  • jQuery (Must have)
  • Object Oriented Programming Language – OOPS (Must have)
  • AngularJS (Nice to have)
  • ReactJS (Nice to have)
  • C, C++, Java (Nice to have)
  • SQL (Nice to have)

Data Collection / Implementation Services

  • Web and Mobile App digital analytics Implementation
  • Data layer design & implementation (Customer-driven data layer, Event-driven data layer, Tealium UDO
  • Analytics & 3rd Party media tags QA validation & ongoing support
  • Digital Analytics Audit & Tag Management Audit
  • Adobe Analytics & Google Analytics Set up & Configuration
  • Tag Management Implementation & ongoing support
  • Google Analytics for Firebase
  • Adobe Analytics Mobile App SDK v5 (AEP SDK)
  • Server-side Tag Management implementation
  • Adobe Analytics & Google APIs: Classification, Data Insertion, Data Import API

Data Extraction & Integration Services

  • Adobe Analytics Data Warehouse, Clickstream data feeds
  • Google Marketing Platform integrations: Campaign Manager, Search Ads 360, Display & Video 360, Google Ads, Google Optimize
  • Adobe Analytics Experience Cloud integrations: AAM, AT, Ad Cloud, Campaign
  • Adobe Experience Platform
  • Moving user level data into Google BigQuery
  • Adobe Analytics Reporting API & Google Analytics Reporting API

Reporting & Insights Services

  • Custom Reports and Dashboards
  • Advanced Excel Dashboard Report by Adobe Report Builder
  • Strategic Projects & Executive Level Insights
  • Adobe Analytics Workspace Visualization Reports
  • Monthly / Quarterly / Yearly Business reviews
  • Google Analytics Analysis Hub & Data Studio reports
  • Ad Hoc analyses & recommendations
  • Google Analytics spreadsheet add-on

Custom Products & API Services

  • Tags Extension Development
  • Adobe Experience Platform & Adobe IO
  • Google Tag Manager API & Google Analytics API
  • Custom 3rd Party Tool API Development using Adobe/Google

About Cognizant: 
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Benefits that help you thrive and grow

Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

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Financial wellbeing

We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include retirement plans, financial education, etc.

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Physical and mental health

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

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Your career, your way

With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

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Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

Your path to Cognizant

Here’s what you can expect from our hiring process. Please keep in mind that it may vary by role and location. Explore our FAQs to learn more.

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Step 1: Apply to the right opportunity

Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

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Step 2: Connect with your recruiter

If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

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Step 3: Show off your skills

If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

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Step 4: Decision time

Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

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What I value most about working at Cognizant is the opportunity to innovate while delivering real business impact. My role allows me to combine strategy, technology, and collaboration across global teams, which makes every project meaningful. The support for continuous learning and innovation has been instrumental in my growth.
Beata Ogorzala Senior Event Manager
1 (2)
Cognizant has one of the best learning ecosystems you can ask for. From sponsored certifications to training platforms to mentorship, we have all that we need to grow.
Debashish Mishra SAP MM Developer
2
Cognizant offers me more than a job; it offers a community. We support each other, collaborate across borders and celebrate wins together. If you’re looking for a culture that values flexibility, diversity and growth, this is the place to be.
Laura Reynaud Lead Counsel
3
When I first joined, I was quiet and hesitant to share my thoughts. The leadership programs and the mentoring I’ve received have helped me find my voice and grow as a leader.
Sujatha Gopalakrishnan Portfolio Delivery Lead
4
I’ve had the chance to work on impactful projects and shadow colleagues, all while getting involved in internal initiatives. The world is your oyster at Cognizant—you just need to take advantage of it!
Lucas Hoffman Consultant

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