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Lead Content Writer

00070064981

Lead Content Writer role in a global organization focusing on property and casualty insurance responsible for creating strategic content experiences that align with hybrid digital products and services. The role designs and refines customer centered journeys using advanced design tools and collaborates across teams to deliver clear narratives that support business growth and societal resilience through informed risk awareness.

Please note, this role is not able to offer visa transfer or sponsorship now or in the future

Salary and Other Compensation:

The annual salary for this position is between $95,000/Year to $115,000/Year depending on the experience and other qualifications of the candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

Medical/Dental/Vision/Life Insurance

• Paid holidays plus Paid Time Off

• 401(k) plan and contributions

• Long-term/Short-term Disability

• Paid Parental Leave

• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Responsibilities

  • Develop integrated content strategies that align with property and casualty insurance products and services to support digital journeys and improve customer understanding of risk and coverage options through clear narratives and visual storytelling using design tools.
  • Create detailed content frameworks for web platforms mobile interfaces and marketing assets that guide consistent messaging across touchpoints and ensure clarity for policyholders brokers and internal teams in a hybrid working environment.
  • Collaborate with product owners designers under the UI UX practice and engineering teams to translate complex insurance concepts into approachable copy supported by visuals crafted with Illustrator Figma Adobe Indesign Adobe Photoshop and Adobe XD.
  • Establish and maintain content standards guidelines and tone of voice that reflect organizational values emphasize transparency in insurance offerings and enhance trust among customers and partners.
  • Review and refine customer facing materials including policy summaries coverage explanations digital onboarding flows and support content to reduce confusion improve self service adoption and decrease support inquiries.
  • Oversee content mapping for customer journeys in property and casualty insurance including quote bind service and claims stages to ensure each interaction is supported with clear actionable and empathetic information.
  • Provide mentorship and structured feedback to content and design team members on narrative coherence information hierarchy and use of visual tools enabling consistent delivery of high quality content assets across channels.
  • Coordinate closely with compliance and legal stakeholders to ensure that digital and print content for insurance offerings meets regulatory expectations while remaining readable engaging and accessible to diverse customer groups.
  • Analyze performance metrics for content across digital channels including engagement conversion and retention indicators and use these insights to iteratively refine messaging layouts and interaction flows.
  • Drive alignment between marketing content and product content so that acquisition campaigns explain coverage value accurately and set realistic expectations for policyholders contributing to long term customer satisfaction and retention.
  • Implement structured content operations including version control review workflows and documentation that support efficient hybrid collaboration across regions and time zones for day shift teams.
  • Partner with user research and experience design colleagues to test content prototypes for policy documents digital forms and help centers and adjust language and structure based on observed customer behavior and feedback.
  • Champion accessibility inclusive language and ethical communication practices in all content related to property and casualty insurance helping society make informed decisions about risk protection and resilience.


Qualifications

  • Possess extensive experience as a senior or lead content professional in complex domains with at least eight years crafting narratives for digital products and services with a strong focus on customer outcomes.
  • Demonstrate advanced proficiency in Illustrator Figma Adobe Indesign Adobe Photoshop UI UX design practices and Adobe XD using these tools to plan and deliver structured content and visual systems for insurance journeys.
  • Bring proven experience working specifically within property and casualty insurance including familiarity with core concepts such as underwriting claims policy structures endorsements and regulatory sensitivities.
  • Exhibit strong skills in information architecture content modeling and UX writing that support intuitive navigation for policyholders and internal users across web portals and digital applications.
  • Show evidence of collaborating effectively in hybrid work models using digital collaboration platforms and structured workflows to coordinate with multidisciplinary teams during day shifts.
  • Display excellent written communication editing and storytelling capabilities with the ability to balance regulatory requirements business objectives and customer clarity in every content artifact.
  • Illustrate a track record of using data from analytics experiments and user research to validate content decisions and continuously improve digital experiences in the insurance domain.


Certifications Required

Certified UX Writer or similar UX content credential and industry recognized certification in Adobe Creative Cloud applications relevant to design and content work.

About Cognizant: 
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Benefits that help you thrive and grow

Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

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Financial wellbeing

We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include retirement plans, financial education, etc.

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Physical and mental health

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

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Your career, your way

With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

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Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

Your path to Cognizant

Here’s what you can expect from our hiring process. Please keep in mind that it may vary by role and location. Explore our FAQs to learn more.

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Step 1: Apply to the right opportunity

Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

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Step 2: Connect with your recruiter

If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

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Step 3: Show off your skills

If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

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Step 4: Decision time

Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

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