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Business Analyst

00071295301


Job summary

This hybrid day shift role is for an experienced Business Analyst with expertise in Salesforce Marketing Cloud platforms Salesforce Data Cloud and data integration. The analyst will translate marketing and data requirements into scalable solutions optimize data governance and reporting and drive actionable insights using SFMC Datorama SQL and related tools to improve customer engagement and business outcomes across the organization.


Responsibilities

  • Analyze complex marketing and customer data requirements and translate them into clear solution specifications that optimize how Salesforce Marketing Cloud and Salesforce Data Cloud are used to support business objectives and measurable campaign outcomes.
  • Collaborate with cross functional stakeholders to gather detailed business requirements for data integration and reporting and convert them into precise user stories and acceptance criteria that guide technical implementation and testing.
  • Design and validate end to end data flows between Salesforce Marketing Cloud Salesforce Data Cloud and other enterprise systems ensuring that data integration processes are accurate efficient and aligned with data governance policies.
  • Develop and refine dashboards and performance reports in Datorama that provide stakeholders with actionable insights into campaign effectiveness data quality trends and customer behavior metrics.
  • Document current and future state data processes and marketing workflows highlighting gaps dependencies and improvement opportunities that enable continuous enhancement of the overall data and analytics ecosystem.
  • Coordinate and support system testing user acceptance testing and defect resolution for enhancements across SFMC Datorama and Salesforce Data Cloud ensuring that solutions meet required functionality and performance standards.
  • Provide clear guidance on data governance practices including data ownership data quality rules access controls and retention standards to ensure compliance and trustworthy analytics across marketing initiatives.
  • Partner with data engineering and integration teams to refine mapping rules transformation logic and scheduling of data loads so that marketing and customer data remains consistent timely and ready for analysis.
  • Prepare and deliver concise business focused analysis summaries that explain complex technical findings from SQL queries Datorama dashboards and data cloud models in language that is understandable and actionable for non technical stakeholders.
  • Monitor and evaluate key performance indicators for campaigns and data processes recommending specific adjustments to segmentation journeys and data pipelines that enhance customer engagement and business impact.
  • Support continuous improvement by identifying process bottlenecks in marketing operations and data integration and proposing pragmatic solutions that reduce manual work and increase overall productivity.
  • Provide structured training and guidance for business users on how to interpret dashboards reports and data definitions so that teams can self serve insights and make informed decisions more confidently.
  • Maintain comprehensive documentation of requirements solution designs testing outcomes and data dictionaries ensuring that knowledge about Salesforce Marketing Cloud and data integrations is preserved and reusable across future projects.


Qualifications

  • Demonstrate proven experience as a Business Analyst working with Salesforce Marketing Cloud and Marketing Cloud SFMC delivering requirements analysis process documentation and outcome focused recommendations.
  • Show hands on expertise with SFMC Datorama and Datorama configuration creating dashboards managing data streams and interpreting analytical results in ways that drive marketing performance improvements.
  • Apply strong proficiency in SQL to extract join and validate data across multiple sources supporting root cause analysis of data issues and creation of robust datasets for reporting and insights.
  • Bring solid understanding of Salesforce Data Cloud capabilities including data modeling identity resolution and audience creation to enable precise targeting and measurement of customer interactions.
  • Exhibit practical experience with Salesforce Data Integration and broader data integration techniques ensuring that information flows between systems reliably and supports high quality analytics.
  • Demonstrate familiarity with data governance principles including data quality management metadata documentation and compliance considerations to maintain trusted and well managed data assets.

About Cognizant: 
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Benefits that help you thrive and grow

Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

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Financial wellbeing

We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include retirement plans, financial education, etc.

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Physical and mental health

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

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Your career, your way

With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

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Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

Your path to Cognizant

Here’s what you can expect from our hiring process. Please keep in mind that it may vary by role and location. Explore our FAQs to learn more.

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Step 1: Apply to the right opportunity

Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

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Step 2: Connect with your recruiter

If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

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Step 3: Show off your skills

If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

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Step 4: Decision time

Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

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What I value most about working at Cognizant is the opportunity to innovate while delivering real business impact. My role allows me to combine strategy, technology, and collaboration across global teams, which makes every project meaningful. The support for continuous learning and innovation has been instrumental in my growth.
Beata Ogorzala Senior Event Manager
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Cognizant has one of the best learning ecosystems you can ask for. From sponsored certifications to training platforms to mentorship, we have all that we need to grow.
Debashish Mishra SAP MM Developer
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Cognizant offers me more than a job; it offers a community. We support each other, collaborate across borders and celebrate wins together. If you’re looking for a culture that values flexibility, diversity and growth, this is the place to be.
Laura Reynaud Lead Counsel
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When I first joined, I was quiet and hesitant to share my thoughts. The leadership programs and the mentoring I’ve received have helped me find my voice and grow as a leader.
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I’ve had the chance to work on impactful projects and shadow colleagues, all while getting involved in internal initiatives. The world is your oyster at Cognizant—you just need to take advantage of it!
Lucas Hoffman Consultant

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