Key Responsibilities
- Work alongside other digital technologists and digital capability experts to perform fit gap analysis.
- Work with stakeholders and business users from the customer to elicit, capture, analyse, refine, communicate and document their requirements and product requests.
- Articulate the scope of work, deliverables, and outcomes to stakeholders.
- Drive market engagement activities & work closely with product teams on coordinating and leading kick-off workshops for the digital initiatives
- Develop and maintain documentation to provide visibility of new implementations.
- Be responsible for preparation of training materials and conduct workshop.
- Deliver regular or ad-hoc customized trainings for the newly developed and deployed features to the business stakeholders.
- Assist digital customer engagements teams with adoption & utilization of the digital marketing capabilities of Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud and Salesforce Marketing Cloud Personalization products.
- Lead daily stand-ups, sprint planning, and retrospectives (in Agile/Scrum environments)
- Provide regular status updates, manage expectations, and report KPIs to senior management.
- Develop comprehensive project plans, milestones, resource allocations, and delivery schedules using tools like Jira, Confluence
- Estimate the effort for the change requests / enhancements.
- Work closely with QA and development teams to ensure built features match business intent; support User Acceptance Testing
Requirements & Skill Sets
- Minimum 8 years of experience in Digital Marketing, implementing the Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud and Salesforce Marketing Cloud Personalization solutions.
- Excellent Communication
- A track record of working on IT development programs with demonstrable experience of a Business Analyst on a variety of different IT delivery projects/initiatives.
- Experience dealing with customers from both a business and technical perspective.
- Ability to translate complex technical concepts into easily understandable business language.
- User level experience in Salesforce Marketing Cloud.
- Agile methodologies
- SFMC Certification
Previous BA experience in Digital Marketing engagements, especially in Salesforce Products.
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Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
Applicants must be currently authorized to work for any employer in the United States. The company is unable to provide employment-based immigration sponsorship for this position.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
