About the role
Content Marketing (Healthcare BU), you will make an impact by defining and owning the Healthcare Business Unit's thought leadership strategy and shaping the executive voice that positions Cognizant at the forefront of healthcare and AI-led transformation. You will be a valued member of the Healthcare Marketing team and work collaboratively with the Healthcare Marketing Head, BU leaders across Payer, Provider and TriZetto, Cognizant Corporate Marketing, SMEs, consulting, product, sales and design teams.
In this role, you will
- Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs, content plans and publication cadence.
- Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks, acting as editorial gatekeeper for tone, quality, storytelling and brand compliance.
- Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement, conversions and mid-funnel impact.
- Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities, panels and industry events.
- Conduct deep healthcare market research across payer, provider, regulatory and AI trends, collaborate with Analyst Relations and integrate competitive intelligence into content strategy.
Work model
At Cognizant, we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in Bangalore/ Kolkata. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
What you need to have to be considered
- Experience in content marketing, editorial strategy or thought leadership roles.
- Strong ghostwriting and senior executive content development experience.
- Hands-on experience running integrated content campaigns end to end.
- Outstanding writing, storytelling, editing and narrative design, with the ability to simplify complex healthcare and AI topics for executive audiences.
- Strong strategic thinking, content planning and project management abilities.
These will help you stand out
- Background in healthcare, consulting, enterprise tech or SaaS.
- Familiarity with marketing automation tools, CMS, analytics and social publishing platforms.
- Experience briefing and collaborating with cross-functional teams and agencies.
- A strong AI-led transformation perspective grounded in data-backed insights.
- Proven ability to drive share of voice and CXO engagement across media, PR, LinkedIn and events.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
申请人可能需要通过现场面试或视频会议的方式参加面试。此外，候选人在每次面试时可能需要出示其当前所在州或政府签发的有效身份证件。
Cognizant 是一家提供平等就业机会的雇主。在招聘过程中，您的申请和候选资格不会因种族、肤色、性别、宗教、信仰、性取向、性别认同、国籍、残疾、遗传信息、怀孕、退伍军人身份或任何其他受联邦、州或地方法律保护的特征而受到影响。
