About the role
Content Marketing (Healthcare BU), you will make an impact by defining and owning the Healthcare Business Unit's thought leadership strategy and shaping the executive voice that positions Cognizant at the forefront of healthcare and AI-led transformation. You will be a valued member of the Healthcare Marketing team and work collaboratively with the Healthcare Marketing Head, BU leaders across Payer, Provider and TriZetto, Cognizant Corporate Marketing, SMEs, consulting, product, sales and design teams.
In this role, you will
- Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs, content plans and publication cadence.
- Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks, acting as editorial gatekeeper for tone, quality, storytelling and brand compliance.
- Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement, conversions and mid-funnel impact.
- Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities, panels and industry events.
- Conduct deep healthcare market research across payer, provider, regulatory and AI trends, collaborate with Analyst Relations and integrate competitive intelligence into content strategy.
Work model
At Cognizant, we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in Bangalore/ Kolkata. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
What you need to have to be considered
- Experience in content marketing, editorial strategy or thought leadership roles.
- Strong ghostwriting and senior executive content development experience.
- Hands-on experience running integrated content campaigns end to end.
- Outstanding writing, storytelling, editing and narrative design, with the ability to simplify complex healthcare and AI topics for executive audiences.
- Strong strategic thinking, content planning and project management abilities.
These will help you stand out
- Background in healthcare, consulting, enterprise tech or SaaS.
- Familiarity with marketing automation tools, CMS, analytics and social publishing platforms.
- Experience briefing and collaborating with cross-functional teams and agencies.
- A strong AI-led transformation perspective grounded in data-backed insights.
- Proven ability to drive share of voice and CXO engagement across media, PR, LinkedIn and events.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
À propos de Cognizant
Cognizant (NASDAQ : CTSH) est un AI Builder et une entreprise de services numériques (ESN) élaborant des solutions complètes d’IA maximisant les investissements pour des résultats concrets. Sa profonde expertise des métiers, des processus et des technologies lui permet d’intégrer dans les systèmes technologiques le contexte unique de chaque organisation de l’ingénierie à la production à l’échelle. Son objectif : améliorer l’efficacité des équipes, créer de la valeur et permettre aux grandes entreprises de rester performantes dans un monde qui évolue rapidement. Pour en savoir plus : cognizant.ai ou @cognizant.
Renseignments suppplémentaires sur l'emploi
Les informations relatives à la rémunération du poste à pourvoir dépendent de la date de publication de l’offre de poste. Cognizant se réserve le droit de modifier ces informations à tout moment, sous réserve des lois applicables.
Cognizant est un employeur soucieux de l'égalité des chances entre candidats. Votre candidature sera étudiée indépendamment de votre race, couleur, sexe, religion, croyances, orientation sexuelle, identité de genre, origine, handicap, informations génétiques, grossesse, statut d'ancien militaire ou de toute autre critère jugé discriminant par les lois européennes ou françaises.
Vous êtes porteur d'un handicap, vous pouvez-nous contacter par courriel [email protected] si vous souhaitez préciser les aménagements nécessaires pour le poste ou les entretiens à venir.
Les candidats peuvent être invités à participer à des entretiens en face à face ou par vidéoconférence. En outre, les candidats peuvent être amenés à présenter une carte d'identité valide lors de chaque entretien.
