About the role
Content Marketing (Healthcare BU), you will make an impact by defining and owning the Healthcare Business Unit's thought leadership strategy and shaping the executive voice that positions Cognizant at the forefront of healthcare and AI-led transformation. You will be a valued member of the Healthcare Marketing team and work collaboratively with the Healthcare Marketing Head, BU leaders across Payer, Provider and TriZetto, Cognizant Corporate Marketing, SMEs, consulting, product, sales and design teams.
In this role, you will
- Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs, content plans and publication cadence.
- Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks, acting as editorial gatekeeper for tone, quality, storytelling and brand compliance.
- Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement, conversions and mid-funnel impact.
- Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities, panels and industry events.
- Conduct deep healthcare market research across payer, provider, regulatory and AI trends, collaborate with Analyst Relations and integrate competitive intelligence into content strategy.
Work model
At Cognizant, we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in Bangalore/ Kolkata. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
What you need to have to be considered
- Experience in content marketing, editorial strategy or thought leadership roles.
- Strong ghostwriting and senior executive content development experience.
- Hands-on experience running integrated content campaigns end to end.
- Outstanding writing, storytelling, editing and narrative design, with the ability to simplify complex healthcare and AI topics for executive audiences.
- Strong strategic thinking, content planning and project management abilities.
These will help you stand out
- Background in healthcare, consulting, enterprise tech or SaaS.
- Familiarity with marketing automation tools, CMS, analytics and social publishing platforms.
- Experience briefing and collaborating with cross-functional teams and agencies.
- A strong AI-led transformation perspective grounded in data-backed insights.
- Proven ability to drive share of voice and CXO engagement across media, PR, LinkedIn and events.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
Over Cognizant
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.
Aanvullende arbeidsinformatie
De informatie over de beloning is correct op de datum van deze vacature. Cognizant behoudt zich het recht voor om deze informatie op elk moment te wijzigen, met inachtneming van de toepasselijke wetgeving.
Van sollicitanten kan worden verwacht dat zij gesprekken bijwonen, persoonlijk of via een videogesprek. Daarnaast kan van kandidaten worden gevraagd om tijdens elk gesprek een geldig, door de overheid uitgegeven identiteitsbewijs (zoals een identiteitskaart of paspoort) te tonen.
Cognizant is een werkgever die gelijke kansen biedt. Je sollicitatie en kandidatuur worden niet beoordeeld op basis van ras, huidskleur, geslacht, religie, levensovertuiging, seksuele geaardheid, genderidentiteit, nationale afkomst, handicap, genetische informatie, zwangerschap, veteranenstatus of enige andere eigenschap die wordt beschermd door federale, regionale of lokale wetgeving.
