About the role
Content Marketing (Healthcare BU), you will make an impact by defining and owning the Healthcare Business Unit's thought leadership strategy and shaping the executive voice that positions Cognizant at the forefront of healthcare and AI-led transformation. You will be a valued member of the Healthcare Marketing team and work collaboratively with the Healthcare Marketing Head, BU leaders across Payer, Provider and TriZetto, Cognizant Corporate Marketing, SMEs, consulting, product, sales and design teams.
In this role, you will
- Define and manage the Healthcare BU's annual thought leadership strategy and executive voice, including positioning, narrative frameworks, POVs, content plans and publication cadence.
- Lead the development of high-quality thought leadership assets such as POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports and playbooks, acting as editorial gatekeeper for tone, quality, storytelling and brand compliance.
- Convert thought leadership content into integrated end-to-end campaigns across paid, owned and earned channels, owning measurement of reach, engagement, conversions and mid-funnel impact.
- Craft narrative pillars and content calendars for BU leaders, ghostwrite executive thought pieces and prepare executives for speaking opportunities, panels and industry events.
- Conduct deep healthcare market research across payer, provider, regulatory and AI trends, collaborate with Analyst Relations and integrate competitive intelligence into content strategy.
Work model
At Cognizant, we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in Bangalore/ Kolkata. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
What you need to have to be considered
- Experience in content marketing, editorial strategy or thought leadership roles.
- Strong ghostwriting and senior executive content development experience.
- Hands-on experience running integrated content campaigns end to end.
- Outstanding writing, storytelling, editing and narrative design, with the ability to simplify complex healthcare and AI topics for executive audiences.
- Strong strategic thinking, content planning and project management abilities.
These will help you stand out
- Background in healthcare, consulting, enterprise tech or SaaS.
- Familiarity with marketing automation tools, CMS, analytics and social publishing platforms.
- Experience briefing and collaborating with cross-functional teams and agencies.
- A strong AI-led transformation perspective grounded in data-backed insights.
- Proven ability to drive share of voice and CXO engagement across media, PR, LinkedIn and events.
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
À savoir avant de postuler
- Autorisation de travail: Cognizant ne prendra en considération que les candidats à ce poste qui sont légalement autorisés à travailler au Canada sans avoir besoin d'un parrainage de l'employeur, aujourd'hui ou à l'avenir.
- Mesures d’adaptation: Si vous avez un handicap qui nécessite des mesures d’adaptation raisonnable pour effectuer une recherche d’emploi ou poser une candidature, veuillez envoyer un courriel à [email protected] avec votre demande et vos coordonnées.
- L’IA dans notre processus de recrutement: Nous utilisons des outils d'intelligence artificielle (IA) pour trier et évaluer les candidatures efficacement. Notre équipe examine ensuite les candidatures et décide qui passe à l’étape suivante.
- Poste à pourvoir: Sauf indication contraire, ce poste est actuellement vacant et nous cherchons à le pourvoir.
- Exigences linguistiques: Nous demandons à tous les candidats de posséder une connaissance de base de l’anglais afin de faciliter les communications internes. Pour les postes au Québec, la capacité à communiquer efficacement en anglais est requise car vous fournirez des services à et collaborerez avec des parties prenantes anglophones situées hors de la province.
- Inclusion: Cognizant est un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Votre candidature et votre dossier ne seront pas examinés en fonction de la race, de la couleur, du sexe, de la religion, des croyances, de l'orientation sexuelle, de l'identité de genre, de l'origine nationale, du handicap, des renseignements génétiques, de la grossesse, du statut d'ancien combattant ou de toute autre caractéristique protégée par les lois fédérales, provinciales ou locales.
À propos de Cognizant
Cognizant (NASDAQ: CTSH) est un AI Builder et une entreprise de services numériques (ESN) élaborant des solutions complètes d’IA maximisant les investissements pour des résultats concrets. Sa profonde expertise des métiers, des processus et des technologies lui permet d’intégrer dans les systèmes technologiques le contexte unique de chaque organisation de l’ingénierie à la production à l’échelle. Son objectif: améliorer l’efficacité des équipes, créer de la valeur et permettre aux grandes entreprises de rester performantes dans un monde qui évolue rapidement. Pour en savoir plus: cognizant.ai ou @cognizant.
