Job Description The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.
Key Responsibilities
- Review and QC media plans; build orders in customer’s proprietary ad server
- Handle creative asset submission and metadata entry
- Trafficking campaigns including tag implementation, targeting setup, and frequency capping
- Conduct thorough QA checks pre-launch and during campaign flight
- Activate campaigns and monitor pacing, flagging risks proactively
- Generate and deliver performance reports and billing reconciliations
- Collaborate with global teams and support 12/7 operations across time zones
Required Skills & Experience
- Any graduation – business or technical
- Minimum 2 years’ and up to 6 years’ experience in a similar role
- Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
- Experience with trafficking tools and reporting platforms
- Familiarity with workflow and CRM tools: Jira, Salesforce
- Understanding of CTV/OTT, video, and display ecosystems
- Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
