Job Summary
This hybrid role is for a developer with three to five years of experience in Adobe Marketo Engage Campaign Classic and Campaign Operations focused on building scalable marketing automation solutions for global clients in travel and hospitality and airlines domains optimizing customer journeys enabling data driven campaigns and supporting new product development while collaborating with cross functional teams in a day shift model without travel.
Responsibilities
Design and implement robust marketing automation workflows using Adobe Marketo Engage to support complex global campaigns that drive measurable customer engagement and revenue growth for the organization and its clients in travel and hospitality and airline domains.Develop and configure Campaign Classic solutions including data flows and audience targeting logic to ensure accurate segmentation high deliverability and timely execution of multichannel campaigns aligned to business objectives.Build and maintain reusable campaign assets such as forms templates smart lists program blueprints and operational flows that streamline campaign operations and support rapid launch of new products and services in travel and hospitality portfolios.Optimize end to end campaign operations by analyzing performance metrics identifying bottlenecks and implementing process enhancements that improve throughput reduce errors and increase campaign return on investment for key stakeholders.Collaborate with cross functional teams across marketing product analytics and technology to translate business requirements into detailed technical designs that fully leverage Adobe Marketo Engage and Campaign Classic capabilities in a hybrid work model.Integrate campaign platforms with enterprise systems such as customer data platforms customer relationship management tools and data warehouses to enable consistent profiles data driven targeting and unified reporting for travel and hospitality and airline initiatives.Monitor day to day campaign executions and platform health including data syncs trigger programs and batch processes and proactively resolve issues to safeguard customer experience and business continuity during day shift operations.Document campaign architectures technical configurations and operational runbooks in clear and accessible formats to support knowledge sharing onboarding of new team members and long term maintainability of solutions across the organization.Conduct rigorous testing of campaigns including quality checks on segmentation personalization content rendering and tracking to ensure that every launch meets compliance standards and delivers trustworthy insights for business decision making.Provide actionable recommendations to marketing and product stakeholders based on campaign performance analysis using key metrics such as conversion lift engagement and lifecycle progression to influence future strategy and new product development in travel and hospitality.Contribute to continuous improvement initiatives by evaluating emerging features within Adobe Marketo Engage and Campaign Classic and proposing enhancements that increase automation capability scalability and customer impact for multinational clients.Support governance of campaign operations by adhering to data privacy regulations internal standards and best practices ensuring that customer data is handled responsibly and that marketing activities reflect the company commitment to societal trust.Assist in mentoring peers on platform capabilities workflows and operational standards by sharing practical examples and reusable patterns that elevate overall team efficiency and consistency in campaign delivery.
Qualifications
Bring three to five years of hands on experience as a developer working with Adobe Marketo Engage delivering complex engagement programs nurturing journeys and scoring models for enterprise scale environments.Demonstrate strong expertise in Campaign Classic including design of schemas targeting workflows and delivery configurations along with solid understanding of campaign operations in high volume contexts.Apply practical knowledge of campaign operations encompassing intake briefing capacity planning configuration execution and post campaign analysis with an emphasis on accuracy timeliness and stakeholder transparency.Leverage experience or strong interest in travel and hospitality and airline products and services using domain insights to design journeys that reflect real customer behaviors across booking travel and post trip stages.Exhibit proficiency in data handling including field mapping list management subscription preferences and tracking configuration ensuring that all campaigns are underpinned by reliable and well governed data foundations.Utilize sound problem solving and debugging skills to diagnose issues in automation workflows integrations and tracking setups and to implement sustainable fixes that prevent recurrence and protect business outcomes.Communicate clearly with non technical stakeholders translating complex technical concepts into straightforward explanations that support effective planning decision making and alignment in a hybrid collaborative environment.
コグニザントについて
コグニザント（NASDAQ: CTSH）は、AI Builderおよびテクノロジーサービスプロバイダーとして、お客様にフルスタックのAIソリューションを構築することで、AI投資と企業価値を結ぶ架け橋となっています。業界、ビジネスプロセス、エンジニアリングに関する当社の深い専門知識を活かし、組織固有のビジネス環境をテクノロジー・システムに組み込みます。これにより、人間の可能性を最大限に引き出し、確かな成果を実現するとともに、急速に変化する世界においてグローバル企業が常に一歩先を行くための支援を行っています。 詳細については、cognizant.ai をご覧ください。
雇用に関する追加情報
本募集に記載されている報酬情報は、掲載日時点で正確なものです。Cognizantは、適用される法令に従い、いつでも本情報を変更する権利を留保します。
応募者は、対面またはビデオ会議による面接への参加を求められる場合があります。また、各面接の際に、現在有効な州政府または政府発行の身分証明書の提示を求められる場合があります。
Cognizantは機会均等雇用主です。応募および選考において、人種、肌の色、性別、宗教、信条、性的指向、性自認、国籍、障がい、遺伝情報、妊娠、退役軍人の地位、その他連邦法・州法・地方自治体の法律により保護されるいかなる特性に基づく差別も行いません。
