Job Summary
Serve as a digital marketing specialist for a global technology client planning and executing data informed campaigns that promote software and high technology services across international markets. Collaborate with product sales and creative teams to build compelling messages optimize content for diverse channels and enhance customer engagement for independent software vendors in a hybrid work model.
Responsibilities
- Execute digital marketing campaigns across web email and social channels to increase awareness and adoption of independent software vendor and high technology solutions for global customers.
- Develop engaging marketing content that translates complex technical capabilities into clear value propositions tailored to software buyers and technology stakeholders.
- Coordinate with product and account teams to gather solution insights and convert them into digital assets such as landing page copy email messages and campaign briefs.
- Monitor campaign metrics including reach engagement and conversion to identify optimization opportunities that steadily improve performance over time.
- Communicate clearly in spoken English during client calls internal discussions and status reviews to ensure shared understanding of objectives and timelines.
- Collaborate with creative and web production teams to ensure that visual and written assets align with brand guidelines and resonate with buyers in the software and high technology sectors.
- Conduct basic market and competitor research to identify themes keywords and content angles that strengthen positioning of independent software vendor offerings.
- Assist in maintaining campaign calendars task trackers and simple reports so that stakeholders have timely visibility into digital marketing activities and outcomes.
- Apply foundational knowledge of software and high technology domains to craft messages that highlight innovation performance and business value for target audiences.
- Support search and social optimization efforts by suggesting relevant topics meta descriptions and call to action phrases that encourage meaningful engagement.
- Engage in hybrid collaboration by balancing remote coordination and in office interactions to keep digital marketing projects moving smoothly without travel.
- Respond promptly to feedback from clients and internal reviewers refining copy and digital assets so that campaigns remain accurate compliant and market relevant.
- Document campaign learnings and simple recommendations that help the team refine future digital strategies for independent software vendor and high technology clients.
Qualifications
- Display strong spoken English communication skills that support confident conversations with international clients and cross functional teams.
- Demonstrate foundational understanding of independent software vendor business models and high technology trends that influence digital buyer behavior.
- Show familiarity with basic digital marketing concepts such as funnels conversion metrics and audience segmentation within business to business technology contexts.
- Exhibit comfort working in a hybrid model by using collaboration tools and structured updates to stay aligned with team members without requiring travel.
- Possess basic analytical aptitude to interpret straightforward campaign data and convert findings into practical suggestions for improvement.
- Show willingness to learn advanced digital tactics and industry specific terminology in software and high technology markets while contributing to daily delivery.
What we offer
- The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
- Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
- The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
- A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
- Flexible health and financial benefits to support you and your eligible dependents—from day one.
- True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.
