Job Summary
Serve as a digital marketing specialist for a global technology client planning and executing data informed campaigns that promote software and high technology services across international markets. Collaborate with product sales and creative teams to build compelling messages optimize content for diverse channels and enhance customer engagement for independent software vendors in a hybrid work model.
Responsibilities
- Execute digital marketing campaigns across web email and social channels to increase awareness and adoption of independent software vendor and high technology solutions for global customers.
- Develop engaging marketing content that translates complex technical capabilities into clear value propositions tailored to software buyers and technology stakeholders.
- Coordinate with product and account teams to gather solution insights and convert them into digital assets such as landing page copy email messages and campaign briefs.
- Monitor campaign metrics including reach engagement and conversion to identify optimization opportunities that steadily improve performance over time.
- Communicate clearly in spoken English during client calls internal discussions and status reviews to ensure shared understanding of objectives and timelines.
- Collaborate with creative and web production teams to ensure that visual and written assets align with brand guidelines and resonate with buyers in the software and high technology sectors.
- Conduct basic market and competitor research to identify themes keywords and content angles that strengthen positioning of independent software vendor offerings.
- Assist in maintaining campaign calendars task trackers and simple reports so that stakeholders have timely visibility into digital marketing activities and outcomes.
- Apply foundational knowledge of software and high technology domains to craft messages that highlight innovation performance and business value for target audiences.
- Support search and social optimization efforts by suggesting relevant topics meta descriptions and call to action phrases that encourage meaningful engagement.
- Engage in hybrid collaboration by balancing remote coordination and in office interactions to keep digital marketing projects moving smoothly without travel.
- Respond promptly to feedback from clients and internal reviewers refining copy and digital assets so that campaigns remain accurate compliant and market relevant.
- Document campaign learnings and simple recommendations that help the team refine future digital strategies for independent software vendor and high technology clients.
Qualifications
- Display strong spoken English communication skills that support confident conversations with international clients and cross functional teams.
- Demonstrate foundational understanding of independent software vendor business models and high technology trends that influence digital buyer behavior.
- Show familiarity with basic digital marketing concepts such as funnels conversion metrics and audience segmentation within business to business technology contexts.
- Exhibit comfort working in a hybrid model by using collaboration tools and structured updates to stay aligned with team members without requiring travel.
- Possess basic analytical aptitude to interpret straightforward campaign data and convert findings into practical suggestions for improvement.
- Show willingness to learn advanced digital tactics and industry specific terminology in software and high technology markets while contributing to daily delivery.
À propos de Cognizant
Cognizant (NASDAQ : CTSH) est un AI Builder et une entreprise de services numériques (ESN) élaborant des solutions complètes d’IA maximisant les investissements pour des résultats concrets. Sa profonde expertise des métiers, des processus et des technologies lui permet d’intégrer dans les systèmes technologiques le contexte unique de chaque organisation de l’ingénierie à la production à l’échelle. Son objectif : améliorer l’efficacité des équipes, créer de la valeur et permettre aux grandes entreprises de rester performantes dans un monde qui évolue rapidement. Pour en savoir plus : cognizant.ai ou @cognizant.
Renseignments suppplémentaires sur l'emploi
Les informations sur la rémunération sont exactes à la date de publication. Cognizant se réserve le droit de modifier ces informations à tout moment, conformément aux lois applicables.
Les exigences linguistiques varient selon les postes, mais nous demandons à tous les candidats d’avoir une connaissance de base de l’anglais afin de faciliter les communications internes à l’échelle de l’entreprise. Pour les postes basés au Québec, une maîtrise de l’anglais est requise puisque vous fournirez des services et collaborerez avec des parties prenantes situées hors de la province, qui ne parlent pas nécessairement le français.
Cognizant est un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Votre candidature et votre dossier ne seront pas examinés en fonction de la race, de la couleur, du sexe, de la religion, des croyances, de l'orientation sexuelle, de l'identité de genre, de l'origine nationale, du handicap, de l'information génétique, de la grossesse, du statut d'ancien combattant ou de toute autre caractéristique protégée telle que décrite par les lois fédérales, provinciales ou locales.
Si vous avez un handicap qui nécessite un aménagement raisonnable pour rechercher une offre d'emploi ou poser une candidature, envoyiez un courriel à [email protected] avec votre demande et vos coordonnées.
